How sophisticated are your AdWords?

HOW SOPHISTICATED IS YOUR Adwords? Rate your AdWords sophistication below and find out! SALE TTTTTTTTTTETT TITTT &-MG As an online retailer, are you focused on earning the most from AdWords"? Rate your AdWords sophistication using the scale below. It shows many of the techniques used by top eCommerce companies when selling using AdWords. Which of the following features are you taking advantage of? LEAST MOST SOPHISTICATED SOPHISTICATED The more techniques you implement, the more sophisticated your AdWords account becomes. IMPLEMENTED TECHNIQUE OPTIMIZE FOR VISITS Many sites focus on increasing internet traffic to their site. For some sites, this is still a perfectly valid measure of success. However, for E-commerce sites, increased traffic may or may not generate more sales. OPTIMIZE FOR CONVERSIONS Cost Per Acquisition (CPA) Optimize your AdWords account to maximize the number of conversions. Since CPA assigns the same value to each conversion, the CPA model is great for many sites, but if you are selling many products at different costs, you need a better option. MAXIMIZE YOUR AD SPACE Help your ads stand out! Create highly-targeted ads that are isolated by keyword and continually split test your highest impression keywords. Take advantage of Google extensions to increase your ad real estate (Site links, Long Headlines, Social). Compare Insurance Quotes www.example.com/compare Save time & money. Compare car insurance. Top companies. Official Google Lava Lamps www.googlestore.com/lavalamps Direct from the Googleplex. Free Shipping View offer - $10 Off Lava Lamps S Call Hawaiian Tropical Flowers - Hawaiian-Tropical-Flowers.com www.hawaiian-tropical-flowers.com +1 Fresh Bouquets, Leis, Plants, more. "NEW" Just Lowered Prices! Tropical Bouquets Hawaien Leis Gift Baskets On Sale Google HAVE A KEYWORD MANAGEMENT STRATEGY Add negative keywords to limit traffic that isn't producing desired results. Add new exact match keywords to your bank over time based on what has converted in the past. Exact match words have a higher conversion rate and a lower cost. Research new keywords regularly. Used Refurb. Old Model If you specialize in selling brand new products, then you'd want to set negative keywords like refurbished, used, or old to help filter prospects. REVEAL ALL OF YOUR INVENTORY Most companies only advertise 10-50% of their inventory through AdWords. Display all your inventory through the use of XML feeds. Take advantage of Google Merchant features like Product Listing Ads. Make your ads precise by using Ad Params to keep the price and quantity up to date. Shop for tea pots on Google Sponsored O Porcelain Tea Set, Set Inclu. Infuser For W.. Primula Cast Iron Tea Pot. James Sadler Teapots Picc. Loose Tea Calphalon 2 Qt. Tea Kettle. $59.00 $19.00 $49.99 $44.99 $48.99 Pottery Bam. Adagio Teas Масу's Zappos.com English Tea S.. Shop by price: Up to $25 $25 – $50 $50 - $100 Over $100 TARGET YOUR USERS New Google features make it easier to market to (or remarket to) your potential buyers. Remarketing allows you to display ads to potential buyers who added products to their cart, but failed to make a purchase. Enhanced Campaigns provide a more consistent way to market to users on the device of their choice using location, time of day, and other data. OPTIMIZE FOR REVENUE Cost Per Value (CPV) Optimize your AdWords account to maximize the amount of revenue that you generate by modifying the bids on keywords based on the revenue they generate. One good way is to decide how much you are willing to spend on AdWords for each dollar that AdWords gener- ates. However, if the percentage of profit generated by different products varies widely, then you may need a stronger option. CPV focuses on earning more Google AdWords Ad sends a prospect to your site for these socks Google $5 Socks Price revenue. Another Google AdWords Ad sends a prospect to your site for these shoes Google $100 Shoes Price Keyword CPA Bid СPV Bid Revenue Socks $3.00 $0.50 $5.00 Shoes $3.00 $10.00 $100.00 OPTIMIZE FOR PROFIT Cost Per Profit (CPP) Optimize your AdWords account to maximize the amount of profit that you make by linking your ERP data with AdWords. Bid more for more profitable key- words, and control costs on less profitable keywords. CPP focuses on $99 cket Price $20 Profit Made earning higher profit. Google AdWords Ad sends a prospect to your site for this white jacket Google $99 Another Google AdWords Ad sends a prospect to your site for this brown jacket Google cket Price $55 Profit Made Keyword CPA Bid CPP Bid Profit White Jacket $3.00 $2.00 $20.00 Brown Blazer $3.00 $5.50 $55.00 HOW DID YOUR ADWORDS RANK? NOT SO SOPHISTICATED VERY SOPHISTICATED If you did well, great! If not, close the sophistication gap today. Go to: FINCH" www.finch.com O 2013 Finch LLC. All rights reserved. © 2013 Google Inc. All rights reserved. AdWordsTM acvertising service is a trademark of Google Inc. SOPHISTICATION LEVEL HOW SOPHISTICATED IS YOUR Adwords? Rate your AdWords sophistication below and find out! SALE TTTTTTTTTTETT TITTT &-MG As an online retailer, are you focused on earning the most from AdWords"? Rate your AdWords sophistication using the scale below. It shows many of the techniques used by top eCommerce companies when selling using AdWords. Which of the following features are you taking advantage of? LEAST MOST SOPHISTICATED SOPHISTICATED The more techniques you implement, the more sophisticated your AdWords account becomes. IMPLEMENTED TECHNIQUE OPTIMIZE FOR VISITS Many sites focus on increasing internet traffic to their site. For some sites, this is still a perfectly valid measure of success. However, for E-commerce sites, increased traffic may or may not generate more sales. OPTIMIZE FOR CONVERSIONS Cost Per Acquisition (CPA) Optimize your AdWords account to maximize the number of conversions. Since CPA assigns the same value to each conversion, the CPA model is great for many sites, but if you are selling many products at different costs, you need a better option. MAXIMIZE YOUR AD SPACE Help your ads stand out! Create highly-targeted ads that are isolated by keyword and continually split test your highest impression keywords. Take advantage of Google extensions to increase your ad real estate (Site links, Long Headlines, Social). Compare Insurance Quotes www.example.com/compare Save time & money. Compare car insurance. Top companies. Official Google Lava Lamps www.googlestore.com/lavalamps Direct from the Googleplex. Free Shipping View offer - $10 Off Lava Lamps S Call Hawaiian Tropical Flowers - Hawaiian-Tropical-Flowers.com www.hawaiian-tropical-flowers.com +1 Fresh Bouquets, Leis, Plants, more. "NEW" Just Lowered Prices! Tropical Bouquets Hawaien Leis Gift Baskets On Sale Google HAVE A KEYWORD MANAGEMENT STRATEGY Add negative keywords to limit traffic that isn't producing desired results. Add new exact match keywords to your bank over time based on what has converted in the past. Exact match words have a higher conversion rate and a lower cost. Research new keywords regularly. Used Refurb. Old Model If you specialize in selling brand new products, then you'd want to set negative keywords like refurbished, used, or old to help filter prospects. REVEAL ALL OF YOUR INVENTORY Most companies only advertise 10-50% of their inventory through AdWords. Display all your inventory through the use of XML feeds. Take advantage of Google Merchant features like Product Listing Ads. Make your ads precise by using Ad Params to keep the price and quantity up to date. Shop for tea pots on Google Sponsored O Porcelain Tea Set, Set Inclu. Infuser For W.. Primula Cast Iron Tea Pot. James Sadler Teapots Picc. Loose Tea Calphalon 2 Qt. Tea Kettle. $59.00 $19.00 $49.99 $44.99 $48.99 Pottery Bam. Adagio Teas Масу's Zappos.com English Tea S.. Shop by price: Up to $25 $25 – $50 $50 - $100 Over $100 TARGET YOUR USERS New Google features make it easier to market to (or remarket to) your potential buyers. Remarketing allows you to display ads to potential buyers who added products to their cart, but failed to make a purchase. Enhanced Campaigns provide a more consistent way to market to users on the device of their choice using location, time of day, and other data. OPTIMIZE FOR REVENUE Cost Per Value (CPV) Optimize your AdWords account to maximize the amount of revenue that you generate by modifying the bids on keywords based on the revenue they generate. One good way is to decide how much you are willing to spend on AdWords for each dollar that AdWords gener- ates. However, if the percentage of profit generated by different products varies widely, then you may need a stronger option. CPV focuses on earning more Google AdWords Ad sends a prospect to your site for these socks Google $5 Socks Price revenue. Another Google AdWords Ad sends a prospect to your site for these shoes Google $100 Shoes Price Keyword CPA Bid СPV Bid Revenue Socks $3.00 $0.50 $5.00 Shoes $3.00 $10.00 $100.00 OPTIMIZE FOR PROFIT Cost Per Profit (CPP) Optimize your AdWords account to maximize the amount of profit that you make by linking your ERP data with AdWords. Bid more for more profitable key- words, and control costs on less profitable keywords. CPP focuses on $99 cket Price $20 Profit Made earning higher profit. Google AdWords Ad sends a prospect to your site for this white jacket Google $99 Another Google AdWords Ad sends a prospect to your site for this brown jacket Google cket Price $55 Profit Made Keyword CPA Bid CPP Bid Profit White Jacket $3.00 $2.00 $20.00 Brown Blazer $3.00 $5.50 $55.00 HOW DID YOUR ADWORDS RANK? NOT SO SOPHISTICATED VERY SOPHISTICATED If you did well, great! If not, close the sophistication gap today. Go to: FINCH" www.finch.com O 2013 Finch LLC. All rights reserved. © 2013 Google Inc. All rights reserved. AdWordsTM acvertising service is a trademark of Google Inc. SOPHISTICATION LEVEL