How Social is B2B?

HOW SOCIAL IS B2B? Presented by: 9InsideView° www.insideview.com 90% 53% 47% 33% in Percentage of B2B companies actively using social media Did you know that 61% of US marketers use social media to increase their lead-gen? 2X the amount of leads/month for companies that use Twitter 67% more leads/month for companies who have an active blog of B2B companies on Facebook report generating leads generates more leads than Facebook, Linked in Twitter, or Blogging for B2B Pinterest Is the fastest growing Social Media Network in history, hitting 10 million monthly unique visitors faster than any of its predecessors. 65% of a salesperson's time is spent not selling. Social Selling tools can speed up sales research. EM AMAZING IBM reported an A Wisconsin hospital and HootSuite customer is seeing a ao 15% conversion of leads to sales using live tweeting during orthopedic surgery 400% 95% of pipeline INCREASE IN SALES in the first quarter tied to a pilot program of SOCIAL SELLING 30% at Saas video/gamification/analytics startup PAKRAGames can be tracked to SOCIAL outreach & of revenue WBUSINESS.COM reports that They surveyed over 1000 55% 3 KEY REASONS why youn business needs of B2B survey respondants search for information on SOCIAL MEDIA SOCIAL SELLING global buyers 1/3 have already used social media to engage with their vendors 1. Your customers are already there. 2. Your competition is there, and if not, will be soon. * SIRIUSDECISIONS 3. Your employees and new hires expect it. 70% says 75% of their buyers are likely to use social media in the purchase process in the future of the buyer's journey is complete before it gets to sales Did you know that online conversations with prospects can accelerate deals? SOCIAL NETWORK 41% USAGE 60% MICRO-BLOGGING 21% 39% For decision makers, during period July 2009 - July 2011 developed by NOWSOURCING