How to Sell Without Selling

How to SELL without selling WHY PEOPLE BUY PRODUCTS 01 BASIC NEEDS REPLACEMENT URGENCY/SCARCITY -70% GREAT VALUE A GOOD CAUSE NAME RECOGNITION TYPES OF BUYERS 02 24% CHEAP SPENDERS 61% AVERAGE SPENDERS 15% IRRESPONSIBLE SPENDERS COLORS AND BUYERS 03 BUYER TYPE COLOR PREFERENCE VENUES USING THESE COLORS SKY BLUE PINK AVERAGE CLOTHING SPENDERS STORES NAVY BLUE TEAL CHEAP BANKS DEPARTMENTAL SPENDERS STORES SALE ORANGE BLUE BLACK IRRESPONSIBLE MALLS CLEARANCE FAST SPENDERS SALE FOOD COLOR AFFECTS PURCHASES 04 85% 93% OF BUYERS SAY COLOR IS THE MAIN OF BUYER ARE CONCERNED WITH THE VISUAL APPEARANCE OF REASON FOR WHY THEY BUY A CERTAIN PRODUCT. THE PRODUCT. 80% COLOR INCREASES BRAND RECOGNITION BY: 80% Black is Orange is Red is POWERFUL AGGRESSIVE ENERGETIC Mainly used for high end products. Creates a Call Creates urgency, used for clearance sales. To Action DESIGN AND EFFICIENCY 05 42% 52% 64% 10% « 12345.. » OF SHOPPERS WON'T RETURN DIDN'T BUY DIDN'T COMPLETE BASE THEIR TO A SITE ANYTHING THE PAYMENT OPINION OFA WITH BECAUSE THE PROCESS WEBSITE ON BAD OVERALL WEBSITE WAS BECAUSE IT WAS DESIGN. AESTHETICS. TOO SLOW. TOO LENGTHY. THE GOOD CAUSE EFFECT 06 91% OF GLOBAL CONSUMERS 60% ARE LIKELY TO SWITCH BRANDS TO ONE ASSOCIATED WITH A GOOD CAUSE. OF PEOPLE SAID THAT BUYING GOODS FROM SOCIALLY-RESPONSIBLE COMPANIES IS IMPORTANT TO THEM. 50% 1 OF GLOBAL CONSUMERS SAID THEY WOULD BE WILLING TO REWARD COMPANIES THAT GIVE BACK TO SOCIETY BY PAYING MORE FOR THEIR GOODS AND SERVICES. MEANINGFUL WORDS 07 50% 60% ENTER A STORE WILL BUY -Sale 100% GUARANTEE GUARANTEE GUARANTEE MORE THAN 50% OF CONSUMERS 60% ARE MORE LIKELY TO BUY IF WILL ENTERA STORE THAT THE WORD "GUARANTEED" IS HAS A "SALE" SIGN. ASSOCIATED WITH THEIR PURCHASE. 90% 25% GOT INFLUENCED MORE LIKELY TO BUY 90% OF PEOPLE SAID POSITIVE PEOPLE WHO RECEIVE FOLLOW-UP ONLINE REVIEWS INFLUENCED INFORMATION ON A PRODUCT THEM TO BUY. ARE 25% MORE LIKELY TO BUY. KEEP THEM GUESSING 08 CUSTOMERS LIKE CONSISTENCY, BUT THEY ALSO LIKE SURPRISES. CREATE SOME "WOW" FACTORS THAT CUSTOMERS DON'T EXPECT. KEEP OFFERING YOUR CUSTOMERS DISCOUNTS, SALES, COUPONS ON A REGULAR BASIS. Stride TRACK YOUR SALES. CLOSE MORE DEALS. SOURCES 1- HTTP://wwW.FASTCOEXIST.COM/1681734/CONSUMERS-CARE-ABOUT-BUYING-FROM-SOCIALLY-RESPONSIBLE-BRANDS-NOW-MORE-THAN-EVER 2- HTTP://MARKETINGLAND.COM/SURVEY-CUSTOMERS-MORE-FRUSTRATED-BY-HOW-LONG-IT-TAKES-TO-RESOLVE-A-CUSTOMER-SERVICE-ISSUE- THAN-THE-RES OLUTION-38756 3- HTTP://USTANDOUT.COM/BLOGGING/4-PROVEN-WAYS-GET-MORE-PEOPLE-TO-BUY-YOUR-PRODUCTS-ONLINE 4- HTTP://www.CAUSEMARKETINGFORUM.COM/SITE/C.BKLUKCOTLKK 4E/B.6448131/ 5- HTTP://SOCIALMEDIATODAY.COM/JULIA-FAYRE/1015711/10-WAYS-UNDERSTAND-BUYERS-PSYCHOLOGY 6- HTTP://BLOG.KISSMETRICS.COM/COLOR-PSYCHOLOGY/ ... .......