How Reviews Impact Holiday Sales

Attention eCommerce ARE YOU READY FOR THE HOLIDAYS? Know what to expect based on your REVIEWS & STAR RATINGS November & December are the busiest months in eComm +30% %24 Driving 30% more revenue than other months. Make sure you're prepared to handle all the sales coming your way. We analyzed 1,000,000 Reviews Products with higher star ratings have a much higher volume of purchases. for 8,600,000 Purchases 94% **** & above On average, 54% of orders come from products with an average rating of 5 stars of 6,623 Products ***** 54% and 40% of orders come from products with 4 stars. across multiple verticals and stores and found that: 40% This means that 94% of all **** purchases are made for products with an average rating of 4 stars and above. ***** Products with an average Products with an average rating of 4 stars get rating of 5 stars get 11.6x +126% 11.6 times orders 126% more orders than products with an average star rating of 4. more orders more orders than products with an average star rating of 3. Takeaway ***** Make sure you have enough top-rated products in stock! You can know what products to expect more orders on so make sure you're prepared. People Trust What Other People Have To Say Seeing other consumers rate a product highly makes people more likely to buy. of reviews are written for 94% products with an average rating of 4 stars and above. There are 7x more reviews for products with an average rating of 4 stars than those with 3 stars. Takeaway Getting reviews for holiday purchases can increase your revenue %24 %24 year round. %24 The Snowball Effect When a few people say something good, everyone else wants to pile it on. ***** ** Survey of 600 Shoppers Traffic More than 65% of buyers read reviews before Reviews generate the 5th highest traffic volume of all channels (more than Twitter!) making a purchase. 88% of buyers who read reviews perceive them to be credible & real. Traffic **** **** ***** Of the 88% who said the reviews looked real, 76% of them said the reviews %24 %24 %24 Reviews affected their decision to %24 make a purchase. Takeaway If you have reviews, you're going to see an increase in traffic as a result. Positive reviews are nice, but are negative reviews naughty? ***** **** You get the most sales & reviews from high star ratings, but negative reviews still have positive benefits. What's The Value of Negative Reviews? How To Protect Yourself From Fake Reviews 1 Use a system that verifies reviews come from real people that really bought your product. They make positive reviews look better. They show you are authentic and have nothing to hide. Reward honest content with authenticity badges. They give you a chance to respond and demonstrate your commitment to your Encourage open communication with your community, and engage previous customers to be part of the conversation. customers. Наppy Holidays! May the season be filled with positive reviews and high star ratings! INFOGRAPHIC SOURCES: CREATED BY https://www.yotpo.com/ http://blog.yotpo.com/ http://blog.yotpo.com/2015/04/05/star-ratings-influence-customers/ http://blog.yotpo.com/2014/07/03/will-real-reviewers-please-stand/ http://blog.yotpo.com/2015/03/05/how-to-harness-the-positive-power-of-negative-reviews/ http://blog.yotpo.com/2015/07/29/how-to-protect-the-authenticity-of-product-reviews/ https://rjmetrics.com/resources/reports/ecommerce-holiday-trends/ YOT PO. $ 3