How People Learn About New Products

PRODUCT LAUNCH ΜΑΤΤΕRS RABL MEMOR MOST ABOUT MMNPL: The annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The 'study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in Brandweek. USA Today. Forbes.com. The New York Times. EW PRROLCT LAUNG Media Decoder blog, and at MediaPost.com HOW PEOPLE LEARN ABOUT PRODUCTS How Do PEOPLE FIND OUT ABOUT NEW PRODUCTS? Facebook was cited TOP TEN as an information source by 40% of respondents, a big jump from 2010 at 17% and 2009 at, 1. TV commercials (77%) 2. In-store displays (43%) 3. Facebook (40%) 4. Magazine ads (40%) 5. Magazine/news articles (35%) 6. Friends/family referral (34%) 7. TV news story (33%) 8. Search engine (31%) 9. Received a coupon (31%) 10. Free samples (28%) under 10%. MOST MEMORABLE PRODUCTS OF 2011 3 NATURAL CUT FRIES Sea Salt Kinect for Xbox 360, Nintendo 3DS, Chevy Volt and Wendy's Sea Salt Fries were the most memorable of 2011 as reported by consumers. The top three products of 2010 were the Apple iPad, Windows 7, and Pretzels M&M's NEW PRODUCT LAUNCH AWARENESS IS IMPROVING 43% of people were unable to remember a new product launch, down from an all time high of 69% in 2008. WHAT INFLUENCES PURCHASES? 85% of people said that "recommendations given by friends and family were highly influential" CONSUMERS DOING MORE RESEARCH In 2011 consumers stated they used more than 7 sources to learn about new products. In 2010 and 2009 only 5 were used. THE RISE OF THE SECOND SCREEN 85% of consumers are online and, watching television at the same time. This is up 20% from 2010. WINNING PRODUCT FEATURES PEOPLE MAKE PATRIOTIC PURCHASES Phrases like "Made in the USA," UP 6% "Made Locally" and "Country of in 3 years www Origin" are growing in importance when it comes to recent purchases. BRAND NAMES LOSING GROUND was an influential factor in their purchasing decision. Down 64% of people felt that a from 70% in 2009 brand name THE END OF THE FOOD POLICE Consumers said attributes such as "No Trans Fats," "Low Sodium," "No High Fructose Corn Syrup" and "Low Fat" are 8% less important then they were three years ago. S SCHNEIDER OASSOCIATES AMAYS LAUNCHNG NEW IOPAS Www.SCHNEIDERPR.COM 5 SENTIENT DECISION SCIENCE ABOUT SCHNEIDER ASSOCIATES: Schneider Associates is a full service public relations and integrated marketing firm that specializes in Launch Public Relations®. Schneider Associates launches products, services, companies, organizations and communities for clients ranging from entrepreneurial firms to the nation's largest corporations. PRODUCT LAUNCH ΜΑΤΤΕRS RABL MEMOR MOST ABOUT MMNPL: The annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The 'study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in Brandweek. USA Today. Forbes.com. The New York Times. EW PRROLCT LAUNG Media Decoder blog, and at MediaPost.com HOW PEOPLE LEARN ABOUT PRODUCTS How Do PEOPLE FIND OUT ABOUT NEW PRODUCTS? Facebook was cited TOP TEN as an information source by 40% of respondents, a big jump from 2010 at 17% and 2009 at, 1. TV commercials (77%) 2. In-store displays (43%) 3. Facebook (40%) 4. Magazine ads (40%) 5. Magazine/news articles (35%) 6. Friends/family referral (34%) 7. TV news story (33%) 8. Search engine (31%) 9. Received a coupon (31%) 10. Free samples (28%) under 10%. MOST MEMORABLE PRODUCTS OF 2011 3 NATURAL CUT FRIES Sea Salt Kinect for Xbox 360, Nintendo 3DS, Chevy Volt and Wendy's Sea Salt Fries were the most memorable of 2011 as reported by consumers. The top three products of 2010 were the Apple iPad, Windows 7, and Pretzels M&M's NEW PRODUCT LAUNCH AWARENESS IS IMPROVING 43% of people were unable to remember a new product launch, down from an all time high of 69% in 2008. WHAT INFLUENCES PURCHASES? 85% of people said that "recommendations given by friends and family were highly influential" CONSUMERS DOING MORE RESEARCH In 2011 consumers stated they used more than 7 sources to learn about new products. In 2010 and 2009 only 5 were used. THE RISE OF THE SECOND SCREEN 85% of consumers are online and, watching television at the same time. This is up 20% from 2010. WINNING PRODUCT FEATURES PEOPLE MAKE PATRIOTIC PURCHASES Phrases like "Made in the USA," UP 6% "Made Locally" and "Country of in 3 years www Origin" are growing in importance when it comes to recent purchases. BRAND NAMES LOSING GROUND was an influential factor in their purchasing decision. Down 64% of people felt that a from 70% in 2009 brand name THE END OF THE FOOD POLICE Consumers said attributes such as "No Trans Fats," "Low Sodium," "No High Fructose Corn Syrup" and "Low Fat" are 8% less important then they were three years ago. S SCHNEIDER OASSOCIATES AMAYS LAUNCHNG NEW IOPAS Www.SCHNEIDERPR.COM 5 SENTIENT DECISION SCIENCE ABOUT SCHNEIDER ASSOCIATES: Schneider Associates is a full service public relations and integrated marketing firm that specializes in Launch Public Relations®. Schneider Associates launches products, services, companies, organizations and communities for clients ranging from entrepreneurial firms to the nation's largest corporations. PRODUCT LAUNCH ΜΑΤΤΕRS RABL MEMOR MOST ABOUT MMNPL: The annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The 'study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in Brandweek. USA Today. Forbes.com. The New York Times. EW PRROLCT LAUNG Media Decoder blog, and at MediaPost.com HOW PEOPLE LEARN ABOUT PRODUCTS How Do PEOPLE FIND OUT ABOUT NEW PRODUCTS? Facebook was cited TOP TEN as an information source by 40% of respondents, a big jump from 2010 at 17% and 2009 at, 1. TV commercials (77%) 2. In-store displays (43%) 3. Facebook (40%) 4. Magazine ads (40%) 5. Magazine/news articles (35%) 6. Friends/family referral (34%) 7. TV news story (33%) 8. Search engine (31%) 9. Received a coupon (31%) 10. Free samples (28%) under 10%. MOST MEMORABLE PRODUCTS OF 2011 3 NATURAL CUT FRIES Sea Salt Kinect for Xbox 360, Nintendo 3DS, Chevy Volt and Wendy's Sea Salt Fries were the most memorable of 2011 as reported by consumers. The top three products of 2010 were the Apple iPad, Windows 7, and Pretzels M&M's NEW PRODUCT LAUNCH AWARENESS IS IMPROVING 43% of people were unable to remember a new product launch, down from an all time high of 69% in 2008. WHAT INFLUENCES PURCHASES? 85% of people said that "recommendations given by friends and family were highly influential" CONSUMERS DOING MORE RESEARCH In 2011 consumers stated they used more than 7 sources to learn about new products. In 2010 and 2009 only 5 were used. THE RISE OF THE SECOND SCREEN 85% of consumers are online and, watching television at the same time. This is up 20% from 2010. WINNING PRODUCT FEATURES PEOPLE MAKE PATRIOTIC PURCHASES Phrases like "Made in the USA," UP 6% "Made Locally" and "Country of in 3 years www Origin" are growing in importance when it comes to recent purchases. BRAND NAMES LOSING GROUND was an influential factor in their purchasing decision. Down 64% of people felt that a from 70% in 2009 brand name THE END OF THE FOOD POLICE Consumers said attributes such as "No Trans Fats," "Low Sodium," "No High Fructose Corn Syrup" and "Low Fat" are 8% less important then they were three years ago. S SCHNEIDER OASSOCIATES AMAYS LAUNCHNG NEW IOPAS Www.SCHNEIDERPR.COM 5 SENTIENT DECISION SCIENCE ABOUT SCHNEIDER ASSOCIATES: Schneider Associates is a full service public relations and integrated marketing firm that specializes in Launch Public Relations®. Schneider Associates launches products, services, companies, organizations and communities for clients ranging from entrepreneurial firms to the nation's largest corporations. PRODUCT LAUNCH ΜΑΤΤΕRS RABL MEMOR MOST ABOUT MMNPL: The annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The 'study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in Brandweek. USA Today. Forbes.com. The New York Times. EW PRROLCT LAUNG Media Decoder blog, and at MediaPost.com HOW PEOPLE LEARN ABOUT PRODUCTS How Do PEOPLE FIND OUT ABOUT NEW PRODUCTS? Facebook was cited TOP TEN as an information source by 40% of respondents, a big jump from 2010 at 17% and 2009 at, 1. TV commercials (77%) 2. In-store displays (43%) 3. Facebook (40%) 4. Magazine ads (40%) 5. Magazine/news articles (35%) 6. Friends/family referral (34%) 7. TV news story (33%) 8. Search engine (31%) 9. Received a coupon (31%) 10. Free samples (28%) under 10%. MOST MEMORABLE PRODUCTS OF 2011 3 NATURAL CUT FRIES Sea Salt Kinect for Xbox 360, Nintendo 3DS, Chevy Volt and Wendy's Sea Salt Fries were the most memorable of 2011 as reported by consumers. The top three products of 2010 were the Apple iPad, Windows 7, and Pretzels M&M's NEW PRODUCT LAUNCH AWARENESS IS IMPROVING 43% of people were unable to remember a new product launch, down from an all time high of 69% in 2008. WHAT INFLUENCES PURCHASES? 85% of people said that "recommendations given by friends and family were highly influential" CONSUMERS DOING MORE RESEARCH In 2011 consumers stated they used more than 7 sources to learn about new products. In 2010 and 2009 only 5 were used. THE RISE OF THE SECOND SCREEN 85% of consumers are online and, watching television at the same time. This is up 20% from 2010. WINNING PRODUCT FEATURES PEOPLE MAKE PATRIOTIC PURCHASES Phrases like "Made in the USA," UP 6% "Made Locally" and "Country of in 3 years www Origin" are growing in importance when it comes to recent purchases. BRAND NAMES LOSING GROUND was an influential factor in their purchasing decision. Down 64% of people felt that a from 70% in 2009 brand name THE END OF THE FOOD POLICE Consumers said attributes such as "No Trans Fats," "Low Sodium," "No High Fructose Corn Syrup" and "Low Fat" are 8% less important then they were three years ago. S SCHNEIDER OASSOCIATES AMAYS LAUNCHNG NEW IOPAS Www.SCHNEIDERPR.COM 5 SENTIENT DECISION SCIENCE ABOUT SCHNEIDER ASSOCIATES: Schneider Associates is a full service public relations and integrated marketing firm that specializes in Launch Public Relations®. Schneider Associates launches products, services, companies, organizations and communities for clients ranging from entrepreneurial firms to the nation's largest corporations.