How to Optimize Your PPC Campaigns

HOW TO OPTIMIZE YOUR PPC CAMPAIGNS Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia) BENEFITS OF PPC CAMPAIGNS ARN 64.6% search result search result this i arch result search result search resuk search result search result Instant Traffic 2/3(64.6%) of clicks for high commercial intent keywords go to paid ads Easy to Target specific audience 45.5% of People couldn't identify Paid Ads on the search results Page 85.2% Paid Ads for high Pay only for Performance Easy to measure results Total Control commercial intent over Campaign keywords takes up 85.2% above-the-fold pixels. ROI To Improve campaign ROI Reduce cost per click WHY YOU SHOULD OPTIMIZE YOUR PPC CAMPAIGNS 10 To get a higher Click through Rate To get better quality score 20 STEPS TO OPTIMIZE YOUR PPC CAMPAIGNS кavword keywor key word Research your Target Audience Select Advertising Define your Goal Do Proper Keyword Platform Research keyword GET ONE keyword its CHEAP NOW ВЕTTER FREE keyword (keyword BUY NOW ! keyword Write Killer Ad copy Use Negative Keyword Lists Do Keyword Group Segmentation Have clear Call to Action TRY THIS NOw FREE TRIAL Use Geo-Targeting Test different Ad Create effective landing page relevant to Ad Test different positions Ad-Copies and landing Page combinations 10 Evaluate quality Remove Ad copies Remove Non-performing landing pages Remove keywords with bad quality Score with low CTR Score Keyward Increase Budget for Top Performing keywords Identify non-performing Keywords and Pause Optimize your Bid Management Strategies Optimize your campaign for conversions not Clicks Them Sources http://www.landingpageoptimization.org/30-principles-to-a-better-landing-page-design http://www.wordstream.com/blog/ws/2012/07/17/google-advertising http://www.conversionrate.net/55-google-website-optimizer-tips invesp Infographic by more conversions HOW TO OPTIMIZE YOUR PPC CAMPAIGNS Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia) BENEFITS OF PPC CAMPAIGNS ARN 64.6% search result search result this i arch result search result search resuk search result search result Instant Traffic 2/3(64.6%) of clicks for high commercial intent keywords go to paid ads Easy to Target specific audience 45.5% of People couldn't identify Paid Ads on the search results Page 85.2% Paid Ads for high Pay only for Performance Easy to measure results Total Control commercial intent over Campaign keywords takes up 85.2% above-the-fold pixels. ROI To Improve campaign ROI Reduce cost per click WHY YOU SHOULD OPTIMIZE YOUR PPC CAMPAIGNS 10 To get a higher Click through Rate To get better quality score 20 STEPS TO OPTIMIZE YOUR PPC CAMPAIGNS кavword keywor key word Research your Target Audience Select Advertising Define your Goal Do Proper Keyword Platform Research keyword GET ONE keyword its CHEAP NOW ВЕTTER FREE keyword (keyword BUY NOW ! keyword Write Killer Ad copy Use Negative Keyword Lists Do Keyword Group Segmentation Have clear Call to Action TRY THIS NOw FREE TRIAL Use Geo-Targeting Test different Ad Create effective landing page relevant to Ad Test different positions Ad-Copies and landing Page combinations 10 Evaluate quality Remove Ad copies Remove Non-performing landing pages Remove keywords with bad quality Score with low CTR Score Keyward Increase Budget for Top Performing keywords Identify non-performing Keywords and Pause Optimize your Bid Management Strategies Optimize your campaign for conversions not Clicks Them Sources http://www.landingpageoptimization.org/30-principles-to-a-better-landing-page-design http://www.wordstream.com/blog/ws/2012/07/17/google-advertising http://www.conversionrate.net/55-google-website-optimizer-tips invesp Infographic by more conversions