How Much Are American Shoppers Spending This Year?

The Yuletide Shopping Surge HOW AMERICANS ARE SPENDING THEIR MONEY (AND TIME) DURING CHRISTMAS As the old saying goes, "Christmas is a race to see which gives out first - your money or your feet." But for holiday shoppers this season braving department stores, Black Friday alone is liable to put a strain on both. But just exactly how big is the Christmas economy? And what are some of the emerging trends that we are seeing by the rise of social media shopping and E-commerce? WHAT ARE RETAILERS EXPECTING? THE GROWTH OF HOLIDAY SALES $3 TRILLION $2.75 TRILLION $2.5 TRILLION $2.25 TRILLION $2 TRILLION 2000 2001 2002 2004 2010 2011 2012 Christmas retail behavior has grown by the billions year-over-year in the 21st century, and with a slight downturn in the wake of an economic slump in 2009, the growth has remained consistently steady. WHAT DOES A $3 TRILLION HOLIDAY ECONOMY LOOK LIKE? HOLIDAY SHOPPING 19.3% 720,000 ACCOUNTED FOR 19.3% OF 2012 NEW EMPLOYEES ALL RETAIL WERE HIRED FOR INDUSTRY SALES THE SURGE 24.5 MILLION $40.30 CHRISTMAS TREES SOLD AVERAGE PRICE OF A TREE THE THANKSGIVING/BLACK FRIDAY E-COMMERCE WEEKEND Total online sales rose to record highs in 2013 despite analysts predicting a seasonal slump in weekend sales compared to 2012. 2012 ONLINE SALES 2013 ONLINE SALES THANKSGIVING DAY THANKSGIVING DAY $633 MILLION $1.01 BILLION BLACK FRIDAY BLACK FRIDAY $1.04 BILLION $1.2 BILLION 2012 ONLINE SALES 2013 ONLINE SALES $2.5 BILLION $1.7 BILLION SPENT SHOPPING $2.2 BILLION SPENT SHOPPING $2 BILLION ONLINE IN U.S. ONLINE IN U.S. $1.5 BILLION That's a 29% increase in total online sales in just 1 year! $1 BILLION 2012 2013 ONLINE SALES FOR THANKSGIVING AND BLACK FRIDAY Total one-day online sales in the United States from 2o08 to 2013 in million U.S.D. $1,200 $1.200 $1,042 $1,000 $1,020 $816 $800 $648 $595 $633 $600 $534 $479 $407 $400 $318 $288 $200 2008 2009 2010 2011 2012 2013 THANKSGIVING BLACK FRIDAY THE SOCIAL/SEARCH CONNECTION It is widely understood that word of mouth is the strongest form of marketing. And in the age of social media, the recommendations of friends and peers for what to buy for Christmas is more accessible than ever before. % OF ALL INTERNET USERS WHO HAVE.. HOW DO THEY SHOP W/SsOCIAL MEDIA? 67% 16% 15% RESEARCH GIFT IDEAS 48% f FIND DISCOUNTS 44% READ REVIEWS OR “LIKES" 40% FACEBOOK TWITTER PINTEREST BROWSE PRODUCTS 37% 13% CHECK WHAT FAMILY FRIENDS WANT 35% POST COMMENTS/SHARE LINKS 25% GO TO RETAILERS' FAN PAGES 21% INSTAGRAM TUMBLR WHAT ARE THEY TALKING ABOUT? TOP 10 2013 HOLIDAY GIFTS GOOGLE AVERAGE 55% PEOPLE OF ALL THE SOCIAL CONNECTION: (U.S. TWEETS 10/1 - 11/23) ACCORDING TO EXPERIAN'S MONTHLY SEARCH "HOLI DAY HOT-SHEET STUDY" VOLUME 1. UGGS WILL DO THEIR CHRISTMAS 673,000 337,487 2. PS4 GIFT RESEARCH ON THEIR 1,500,000 714,041 SMARTPHONE 3. XBOX ONE 1,000,000 441,901 4. FITBIT TWEET ME YOUR 368,000 110,614 CHRISTMAS WISH 5. IPHONE 5S LIST! 1,830,000 338,628 6. IPAD AIR 870,000 176,424 7. RAINBOW LOOM 201,000 11,720 8. KINDLE FIRE HD 368,000 35,642 9. IPHONE 5C 350,000 173,309 10. CALL OF DUTY GHOSTS 246,000 196,716 2.53 MILLION U.S. TWEETS CONTAINING A MENTION OF 1 OF THE 6.96 MILLION WORLDWIDE TWEETS CONTAINING A MENTION OF1OF THE TOP 10 PRODUCTS TOP 10 PRODUCTS (TWEETS 10/1/13 - 11/23/13) (TWEETS 10/1/13 - 11/23/13) 36% of all worldwide tweets containing a mention of 1 of the top 10 products came from the United States! Sources: http://www.experian.com/bloga/marketing-forward/2013/11/14/holiday-hot-sheet-top-searched-consumer-producta/ http://www.topsy.com http://www.statista.com http://www.usatoday.com/story/tech/2013/11/29/thanksgiving-online-1-billion/3783639/ http://www.bloomberg.com/news/2013-11-30/black-friday-traffic-seen-thinning-as-stores-open-early.html Pew Internet and American Life Products: The Demographics of Social Media Users - 2012 Deloitte's 2013 Annual Holiday Survey National Retail Federation October 2013 http://www.google.com/Think 6 WPROMOTE ONLINE MARKETI NG http://www.comscore.com 2003 2005 9007 2007 8007 6007