How to Manage Digital Marketing Campaign

Often time local business owners get confused if they need to increase their presence online. This simple flow chart will help you decide whether you really need online marketing campaign When is Online Marketing Appropriate for Your Business ? Are you a Sole Trader? NO YES Are you a small to medium size business owner with 10 Servicing 1 or 2 nearby suburbs Ready to invest some money? NO to 50 people team and covering 3+ suburbs ? YES NO YES Hire a professional agency who have professional designer, developer and marketing team Post add in local classified Buy a domain (CCTLD) for your business websites like Gumtree • First, Create a Facebook page. • Ask your friends, family and existing clients to like the page Build a small mobile friendly business 5 Step Measurement Plan website using easily Customisable WordPress Theme, which you will find on WordPress theme directory • Document business objective • Post update about your work, offers and general tips regularly. • Identify the strategies and tactics Choose key performance indicator • Choose segments • choose targets https://wordpress.org/themes • Create and verify a Google plus business page o Maintain a phone only for business Answer Business Calls professionally • Provide detail information about your business. Get your own business E-mail like - Document Technical infrastructure [email protected] Collect review from your client • Identify your business needs and translate accordingly under the supervision of a • Encourage them to post it in your Facebook or Google plus page Post add to local newspapers explaining technical team. your service • The technical translations might include query string parameter, server redirects, flash or AJAX etc. Submit your business in local business directories o Make video of your works o Post them regularly in website. o Collect testimonial from your client o Post the Testimonials in your website Create Implementation plan Following 5 steps should be documented to implement in Google Analytics : Implement • Define standard dimensions such as ad basic Apply the documented Implementation Plan to google analytics with proper guidance and observation of marketing page tagging and metrics • Translate business outcomes to KPI (Key Performance Indicator) which will later setup in analytics as Key Goals • Define Marketing Channels to use it as campaign tracking and AdWords linking parameters List your business in local directories and technical teams. • Define reporting features to evaluate marketing Maintain and Refine outcome The results of implementation should be under meticulous observation and recurring evaluation. If the end-result is consistently not satisfactory, reverting to measurement plan refining it by adding new business goal is recommended. Conclusion By following this simple but precise steps, you can easily maintain and effectively judge how much value you are adding to your business through online marketing. WebAlive for more visit: www.webalive.com.au