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How to Make Your First eCommerce Sale

How to make YOUR FIRST ECOMMERCE SALE As ecommerce grows, so do the opportunities for new business. Learn to turn your passion into a first ecommerce sale for your new business! SOCIAL MEDIA Make Friends On Facebook +1 facebook. NETWORK VIA YOUR PERSONAL ACCOUNT, but don't overdo it. WEBNEWS BEST STORES STORE Once a day Share Ask friends connect to your questions or even press shoutouts online store with a link or info. a survey STORY of MY BUSINESS 62% Share product information and reach up to 62% of your network Once a month share a piece of your business' story Inspire With Pinterest Include a "pin" button on your website Create both a personal and a business Pinterest account Pin it Use smart boards to categorize pins easily HOLIDAYS GIFTS $100 CLOTHING THEMED VACATIONS Inspire users with how to use products, not just descriptions. Pin your products with prices for regularly stocked items SEARCH ENGINE MARKETING Get Search Engine Optimized Generates free Internet traffic Factors in SEO Ranking in Google • Number of quality backlinks • Social media activity such as Facebook, Twitter and Pinterest • Keywords in titles and body text • Natural links to your website from other sites • Authority of website in that niche • Trustworthiness of the website • Age of the domain • Site Structure Factors to get started on SEO Stand Out On Comparison Shopping Engines GET CONNECTED WITH SHOPPING SITES UPLOAD A CSV (COMMA-SEPARATED VALUE FILE] TO THE ENGINES Google Shopping Shopzilla Pricegrabber • Product title • Price • Description • Image location PUBLIC RELATIONS Write a Press Release Be newsworthy • Store launch, new product or service • Contest or survey • Changes to shipping and delivery policies • Free samples or major sales • Charity sponsorship • Awards • Customer success stories Create a good press release • Strong heading • Sub-heading summarizing content • Opening paragraph with pertinent information • Middle paragraph(s) with details, testimonials, etc. • Conclusion with call to action or more information • Boilerplate with company profile and contact information Submit release • Local news outlets • Business networking groups • Craigslist "Gig" looking for a PR professional • Google search to find PR professionals Sell a Unique and Newsworthy Product Make products available for pre-order or more information GAUGE INTEREST Purple Cow products • Something so unique that people will talk • Airwalk's tennis ball textured sneakers • Reef's beach sandals with built in bottle opener CONTENT MARKETING Write a Controversial Blog Post PICK A FIGHT My blog • A competitor's shortcomings • Glean from unhappy • Taking a side can build loyalty in your audience customers on social media • Target something in your niche going in the wrong direction and come up with a solution Dispel myths with knowledge • Compare and contrast with reasoning for each point and facts MYTHS KNOWLEGE Create a YouTube Channel Prioritize time to produce videos VIDEO Think like you're running a TV channel Toadd cantent Keep content coming with commitment and a schedule You Tube Brand your channel RANGE OF VIDEO CONTENT PROMOTE YOUR Educational videos that speak to your niche CHANNEL: Customer testimonials Email Business site newsletter and blog Product reviews Attach videos to your email signature Share on social media PAID ADS Advertise on facebook. TARGET AUDIENCES: ? Interest Age Gender O MARKETPLACE O PAGE POSTS 4 Standard ads on the sidebar Ads in the newsfeed O SPONSORED STORIES O PROMOTED POSTS AD TYPES In the newsfeed after Boost business page posts to reach entire audience a friend interacts with the company Pay for Google AdWords GET ADS ON: Anatomy A the AdWords,ad Google search results pages Headline that is a clickable link My Headline your.website.com Display URL of website address YouTube videos Engage the searcher here and get them to click on your ad! Description Partner sites GET STARTED! • Products that will move • Handful of keywords • Couple of different ads for each item START SMALL • Brand name • Customer feedback to find keyword patterns • Local advertisement CHOOSE SMART KEYWORDS <META/> TRACK CONVERSIONS • Conversion = a click on an AdWords ad, visit to the site, and a resulting purchase • Find out keywords that work best • Test new keywords TAKE IT OFFLINE How to Sell at a Flea Market or Farmer's Market Face-to-face interaction with customers GET CUSTOMERS TO SIGN UP FOR MARKETING LISTS Customer feedback :) Immediately like Facebook page IIIIII >:( end you on Facebook Email addresses Although it requires hard work, it is a great way to network and generate business Sell Wholesale to Other Retailers WAREHOUSE Sell products to retailers for less than you do to customers LET THEM MAKE A PROFIT! Consider wholesale pricing to encourage large orders 500 units 1,000 units $9/unit 100 units $10/unit $8/unit Minimum orders help you sell to retailers at discount while still increasing your revenues TRADITIONAL ADVERTISING Use Print Ads • Tends to be cheaper than it used to be as demand has dropped • Start locally • Chart readership vs. cost • Create special promotion URLS • Don't clutter your ad space Sponsor An Event CHOOSE EVENTS WISELY! • Prioritize events where customers will attend • Choose events where people will be interested in your business • Sort by cost GENERATE CONVERSATION TRY ME! Demo products Bring Purple Cow products Tell your story EVERYTHING ELSE Tell Family and Friends WORD OF MOUTH MARKETING IS POWERFUL Third party validation of your product and brand Get testimonials • Easy and cheap • Intimate knowledge of products and brand • Inspire more purchases from them Give out coupon codes ATTRACT NEW AND REPEAT CUSTOMERS Use Twitter and Facebook to share coupon Coupons that help your brand • Inventory that won't move • Customer appreciation • Reward new customers with automatic codes discounts Market on Traffic from coupon seekers RetailMeNot.com coupon code websites Coupons.com Slickdeals.net With a full business toolbox and a product worth selling, you can nail your first ecommerce sale and start building your business! For more on how to make your first ecommerce sale see the full ebook at https://ecommerce.shopify.com/guides/make-your-first-ecommerce-sale

How to Make Your First eCommerce Sale

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