How to Make Your Annual Report a Tempting Treat

O [email protected] välive! @AliveWithIdeas How to Make Your ANNUAL REPORT v a Tempting Theat Annual reports don't have to be bland, flavourless affairs. There are some tasty treats out there to feast your eyes on. Yours could be one of them. There's an assortment of ways to sweeten up your annual report, making it more distinctive, more appetising and more enticing. Bring your data to life to excite and delight your reader. Here are ways to do just that: 12 Produce a visual delight. Appeal to your audience. Go interactive. Brains process visuals 60,000 times faster than text - images rock, creating impactful, memorable content. They break up chunks of text, making your Digital reports allow viewers to engage and explore relevant information through easy navigation. They can broaden your audience toO, getting naturally discovered online all year round. Understand their consumption habits. Do they prefer digital or traditional? Think about conducting a survey to find out about their preferences report more readable. for future formats. Easy to swallow. Make it an effortless experience. Easy navigation is crucial - on or offline. Share етployee quotes. Bring out a human element. Make it obvious where There's nothing like the words that come straight from the frontline to bring something to life. It's powerful stuff. Include employee insight, snappy quotes and quirky comments. sections start and end. Add a delightful narrative from your financial director alongside the main stats feature pull-out quotes that'll pack a punch. Сandy-coat key figures. Delicious infographics! Tell astory. Use big, bold typefaces to ht memorable stats - highl the ones that people will recall and repeat. Infographics are 30 times more likely to be read than text, simplifying data, emphasising facts and making reports easy to consume. Share your graphic as a standalone piece, The best reports have clear narratives to spark interest and guide readers. Think about creating a character to share the story of the year or the journey of a customer. giving quick insight into the year's figures. Be consistent. Feature your finest people. Stay snackable. Nobody is interested in information overload so be selective. Think about what you really need to focus on and what your audience is expecting to see. Cut back! Your messages must be clear and consistent. People must be able to get the detail they're looking for quickly and easily. Inconsistency and haphazard messaging won't work. Call out individuals. Recognise those who have made a contribution to your organisation over the year. Once you've invested time and money creating your annual report, put yourself in the shoes of your reader and consider - would you be inspired by what you see and eager to dive in? WE'D LOVE to help! If you'd like us to take a look at your annual report (or any other type of report for that matter) then get in touch. MADE WITH LO nalive! email: [email protected] | twitter: @AliveWithldeas | web: www.AliveWithldeas.com