How to Keep Your Customers on Track in the Cross-Device Purchase Journey
shared by matthewzajechowski on Jul 13
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Shoppers have moved beyond the behavior predicted by the traditional marketing funnel, and the customer’s path to purchase has become more of a winding road, with many more points of entry and exit....
Despite (or perhaps because of) a proliferation of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click “buy.”
Signal has put together a really useful infographic that covers how to keep your customers on track in the cross-device purchase journey.
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