How to Hire The Right Marketing Candidates

HOW TO HIRE THE RIGHT MARKETING CANDIDATES With 25% of marketing and creative professionals looking for work and 30% of recruiters finding it challenging to find quality candidates we show you how to find stand-out talent for your company. Step 1 - The cy Jano M. Doo Would they bring any special skills to your company? Does the candidate profile fit your vacancy? Do they have the Does the candidate's qualification you require? experlence match your criterla? OnLy continve to step 2 if the candidate ticrs 'YES to each question Step 2 - Screening 1 in 5 employers use social networks to screen candidates in 64% 54% 48% of employers use LinkedIn of employers use Twitter of employers use Facebook in Does their CV... .Match their LinkedIn profile? Recommendations Have they been endorsed for their skills? Like • Comment • 3 days ago Groups Do they follow any industry groups or get involved in discussions? Type a name or @ men 9... twitter facebook Esther Flaggan Marketing Manager Do they have a good following? Use Facebook to get a good idea of their personality and their company fit! KEsther Flaggan Are their updates professional and well written? Like Comment Share Esther Flaggan Do they demonstrate interest in their #specialism? I6 the candidate appears Professional and KnoWLedgeabLe continue to Step 3 Step 3 - Stand-out skills 547. of recruiters use social Media to target a specific sriL set Here are a few marketing and creative skills to look out for: Social media marketing Content marketing Campaign management If you've found talent continue to step 4... Direct / Emall marketing SEO / Analytics Step 4 - References Mare the Most of referencer Check Linkedin Check traditional recommendations and references in endorsements Step 5 - Attract candidates H's not just the candidate that needs to be attractive... With 25% of marketing & creative professionals not being rewarded for their hard work it's important to be competitive to attract and retain the best talent: Present your company in the best light – what makes your organlsatlon speclal? What are the main benefits of worklng for your company Be flexlble - don't Offer competitive pay and benefits allenate candldates with certaln requlrements REED For the latest jobs and CV advice visit reedglobal.com/marketingandcreative MARKETING & CREATIVE Sources: Careerenlightenment.com, REED Employment Report 2013, Jobs.co.uk Recruiter Survey 2013, Online Degrees.com, Forbes - Entrepreneurial Recruiting: Staying Competitive When Staffing Top Talent