How to Grow Your Business With Online Video

How to Grow Your Business with Online Video Why is online video important? 1111111| Half of all internet traffic in 8 out of 10 internet users 2011 was video streaming watch video online You Tube You Tube You You You Tube You Tube You Tube You You Tube You You You You Tube You Tube There are Tube Tube Tube Tube Tube Tube 140 You You You Tube You You You Tube You You You You Tube You Tube You Tube You Tube You Tube YouTube video Tube Tube Tube Tube views for You Tube You Tube You Tube You You You Tube You You You You Tuho You Tube every person in You You You TLIDE Tube Tube Tube Tube Tube the world each You Tube You Tube You Tube You You Tube You You Tube You Tube You You You You Tube You You year Tube Tube Tube Tube Tube You Tube You Tube You You You Tube You You You You You Tube You You You You Tube Tube Tube Tube Tube Tube Tube Tube You Tube You You Tube You Tube You Tube You You You You You Tube You Tube You You You Tube Tube Tube Tube Tube Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You You You Tube Tube Tube You You Tube You Tube You You You Tube You You You You You You You Tube You Tube Tube Tube Tube Tube You You Tube You You You You Tube You Tube You You You Tube You You You You Tube Tube You Tube You You You You You You Tube You You Tube Tube You Tube You Tube You Tube You Tuhe You Tubel Between February, 2011 and February 2012, 186 the number of 38 million views videos watched The number of videos watched online in the USA by the average internet user grew by 660% each month. That's a day. 5 million views You Tube YouTube accounts for 28% of all Google searches. Google Search I'm Feeling Lucky So how do you use online video to help grow your business? Step 1: Decide on Your Target Demographic Percentage of Europeans by age group who use the internet at least once a week 80 90% of highly educated people use the internet, compared to 44% of lower educated people 60 40 20 16-24 25-54 55-74 Those under 55 In Ireland, 77% of those aged 16 to 29 use the internet daily. make up over 81% of internet users 87% of users 18-34 watch online video regularly. Worldwide, 20-35 year olds watch and share the most online vide0 However, those over 60 are some of the fastest growing users of online video and media devices Step 2: Choose the Type of Video You Want to Create ·Introduce Your Company •Consumer Testimonial Most people do not watch past the First Minute •Product Demonstration •Case Study •Commercial of any internet video -Blog Entry 70% Consumers are more highly engaged when watching a video about a product category they already planned to purchase- 85% watch past the first minute 62% watch past the second minute of consumers watch product based videos they encounter on the internet 57% of consumers watch past the first two minutes Show, Don't Tell! of a video that demonstrates a product Step 3: Video Distribution Embrace Social Media Percent of Companies Put video on your on Social Media company's website! f. 71% ·Introduce your business or staff •Give a video tour of the office Start a video blog -Demonstrate your product You 33% Tube •Create a webinar series Creatively Brand Your 59% Business with Video Over 500 X 3 years worth of YouTube videos are watched every Video E-mail messages generate 2-3 times higher click-thru rates compared to E-mails without single day on Facebook Advertise 1111111 700 Tweets per minute contain a YouTube 8 out of 10 website visitors who watch an online video clip. view the advertisement in full 22% visited the website related to the ad 26% looked for more information Digital Advertising is now 15% visited the company 12% purchased a specific product the third largest category of advertising in Ireland Sources: http://socialmediatoday.com/index.php?q=smc/208572 http://royal.pingdom.com/2012/01/17/internet-2011-in numbers/ http://www.reelseo.com/youtube-search-december-2009/ http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-QA-10-050/EN/ KS-QA-10-050-EN.PDF http://www.quickplay.com/blog/2012/03/growth-of-onine viden-connected-tvs-and-tablets-continue-to- accelerate/ http://strategicsalesmarketingosmg.wordpress.com/2012/04/17/product-based-videos-increase-engagement/ http://www.youtube.com/t/press_statistics http://mashable.com/2011/02/19/youtube-facts/ http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ one How to Grow Your Business with Online Video Why is online video important? 1111111| Half of all internet traffic in 8 out of 10 internet users 2011 was video streaming watch video online You Tube You Tube You You You Tube You Tube You Tube You You Tube You You You You Tube You Tube There are Tube Tube Tube Tube Tube Tube 140 You You You Tube You You You Tube You You You You Tube You Tube You Tube You Tube You Tube YouTube video Tube Tube Tube Tube views for You Tube You Tube You Tube You You You Tube You You You You Tuho You Tube every person in You You You TLIDE Tube Tube Tube Tube Tube the world each You Tube You Tube You Tube You You Tube You You Tube You Tube You You You You Tube You You year Tube Tube Tube Tube Tube You Tube You Tube You You You Tube You You You You You Tube You You You You Tube Tube Tube Tube Tube Tube Tube Tube You Tube You You Tube You Tube You Tube You You You You You Tube You Tube You You You Tube Tube Tube Tube Tube Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You You You Tube Tube Tube You You Tube You Tube You You You Tube You You You You You You You Tube You Tube Tube Tube Tube Tube You You Tube You You You You Tube You Tube You You You Tube You You You You Tube Tube You Tube You You You You You You Tube You You Tube Tube You Tube You Tube You Tube You Tuhe You Tubel Between February, 2011 and February 2012, 186 the number of 38 million views videos watched The number of videos watched online in the USA by the average internet user grew by 660% each month. That's a day. 5 million views You Tube YouTube accounts for 28% of all Google searches. Google Search I'm Feeling Lucky So how do you use online video to help grow your business? Step 1: Decide on Your Target Demographic Percentage of Europeans by age group who use the internet at least once a week 80 90% of highly educated people use the internet, compared to 44% of lower educated people 60 40 20 16-24 25-54 55-74 Those under 55 In Ireland, 77% of those aged 16 to 29 use the internet daily. make up over 81% of internet users 87% of users 18-34 watch online video regularly. Worldwide, 20-35 year olds watch and share the most online vide0 However, those over 60 are some of the fastest growing users of online video and media devices Step 2: Choose the Type of Video You Want to Create ·Introduce Your Company •Consumer Testimonial Most people do not watch past the First Minute •Product Demonstration •Case Study •Commercial of any internet video -Blog Entry 70% Consumers are more highly engaged when watching a video about a product category they already planned to purchase- 85% watch past the first minute 62% watch past the second minute of consumers watch product based videos they encounter on the internet 57% of consumers watch past the first two minutes Show, Don't Tell! of a video that demonstrates a product Step 3: Video Distribution Embrace Social Media Percent of Companies Put video on your on Social Media company's website! f. 71% ·Introduce your business or staff •Give a video tour of the office Start a video blog -Demonstrate your product You 33% Tube •Create a webinar series Creatively Brand Your 59% Business with Video Over 500 X 3 years worth of YouTube videos are watched every Video E-mail messages generate 2-3 times higher click-thru rates compared to E-mails without single day on Facebook Advertise 1111111 700 Tweets per minute contain a YouTube 8 out of 10 website visitors who watch an online video clip. view the advertisement in full 22% visited the website related to the ad 26% looked for more information Digital Advertising is now 15% visited the company 12% purchased a specific product the third largest category of advertising in Ireland Sources: http://socialmediatoday.com/index.php?q=smc/208572 http://royal.pingdom.com/2012/01/17/internet-2011-in numbers/ http://www.reelseo.com/youtube-search-december-2009/ http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-QA-10-050/EN/ KS-QA-10-050-EN.PDF http://www.quickplay.com/blog/2012/03/growth-of-onine viden-connected-tvs-and-tablets-continue-to- accelerate/ http://strategicsalesmarketingosmg.wordpress.com/2012/04/17/product-based-videos-increase-engagement/ http://www.youtube.com/t/press_statistics http://mashable.com/2011/02/19/youtube-facts/ http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ one How to Grow Your Business with Online Video Why is online video important? 1111111| Half of all internet traffic in 8 out of 10 internet users 2011 was video streaming watch video online You Tube You Tube You You You Tube You Tube You Tube You You Tube You You You You Tube You Tube There are Tube Tube Tube Tube Tube Tube 140 You You You Tube You You You Tube You You You You Tube You Tube You Tube You Tube You Tube YouTube video Tube Tube Tube Tube views for You Tube You Tube You Tube You You You Tube You You You You Tuho You Tube every person in You You You TLIDE Tube Tube Tube Tube Tube the world each You Tube You Tube You Tube You You Tube You You Tube You Tube You You You You Tube You You year Tube Tube Tube Tube Tube You Tube You Tube You You You Tube You You You You You Tube You You You You Tube Tube Tube Tube Tube Tube Tube Tube You Tube You You Tube You Tube You Tube You You You You You Tube You Tube You You You Tube Tube Tube Tube Tube Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You You You Tube Tube Tube You You Tube You Tube You You You Tube You You You You You You You Tube You Tube Tube Tube Tube Tube You You Tube You You You You Tube You Tube You You You Tube You You You You Tube Tube You Tube You You You You You You Tube You You Tube Tube You Tube You Tube You Tube You Tuhe You Tubel Between February, 2011 and February 2012, 186 the number of 38 million views videos watched The number of videos watched online in the USA by the average internet user grew by 660% each month. That's a day. 5 million views You Tube YouTube accounts for 28% of all Google searches. Google Search I'm Feeling Lucky So how do you use online video to help grow your business? Step 1: Decide on Your Target Demographic Percentage of Europeans by age group who use the internet at least once a week 80 90% of highly educated people use the internet, compared to 44% of lower educated people 60 40 20 16-24 25-54 55-74 Those under 55 In Ireland, 77% of those aged 16 to 29 use the internet daily. make up over 81% of internet users 87% of users 18-34 watch online video regularly. Worldwide, 20-35 year olds watch and share the most online vide0 However, those over 60 are some of the fastest growing users of online video and media devices Step 2: Choose the Type of Video You Want to Create ·Introduce Your Company •Consumer Testimonial Most people do not watch past the First Minute •Product Demonstration •Case Study •Commercial of any internet video -Blog Entry 70% Consumers are more highly engaged when watching a video about a product category they already planned to purchase- 85% watch past the first minute 62% watch past the second minute of consumers watch product based videos they encounter on the internet 57% of consumers watch past the first two minutes Show, Don't Tell! of a video that demonstrates a product Step 3: Video Distribution Embrace Social Media Percent of Companies Put video on your on Social Media company's website! f. 71% ·Introduce your business or staff •Give a video tour of the office Start a video blog -Demonstrate your product You 33% Tube •Create a webinar series Creatively Brand Your 59% Business with Video Over 500 X 3 years worth of YouTube videos are watched every Video E-mail messages generate 2-3 times higher click-thru rates compared to E-mails without single day on Facebook Advertise 1111111 700 Tweets per minute contain a YouTube 8 out of 10 website visitors who watch an online video clip. view the advertisement in full 22% visited the website related to the ad 26% looked for more information Digital Advertising is now 15% visited the company 12% purchased a specific product the third largest category of advertising in Ireland Sources: http://socialmediatoday.com/index.php?q=smc/208572 http://royal.pingdom.com/2012/01/17/internet-2011-in numbers/ http://www.reelseo.com/youtube-search-december-2009/ http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-QA-10-050/EN/ KS-QA-10-050-EN.PDF http://www.quickplay.com/blog/2012/03/growth-of-onine viden-connected-tvs-and-tablets-continue-to- accelerate/ http://strategicsalesmarketingosmg.wordpress.com/2012/04/17/product-based-videos-increase-engagement/ http://www.youtube.com/t/press_statistics http://mashable.com/2011/02/19/youtube-facts/ http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ one How to Grow Your Business with Online Video Why is online video important? 1111111| Half of all internet traffic in 8 out of 10 internet users 2011 was video streaming watch video online You Tube You Tube You You You Tube You Tube You Tube You You Tube You You You You Tube You Tube There are Tube Tube Tube Tube Tube Tube 140 You You You Tube You You You Tube You You You You Tube You Tube You Tube You Tube You Tube YouTube video Tube Tube Tube Tube views for You Tube You Tube You Tube You You You Tube You You You You Tuho You Tube every person in You You You TLIDE Tube Tube Tube Tube Tube the world each You Tube You Tube You Tube You You Tube You You Tube You Tube You You You You Tube You You year Tube Tube Tube Tube Tube You Tube You Tube You You You Tube You You You You You Tube You You You You Tube Tube Tube Tube Tube Tube Tube Tube You Tube You You Tube You Tube You Tube You You You You You Tube You Tube You You You Tube Tube Tube Tube Tube Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You Tube You You You Tube Tube Tube You You Tube You Tube You You You Tube You You You You You You You Tube You Tube Tube Tube Tube Tube You You Tube You You You You Tube You Tube You You You Tube You You You You Tube Tube You Tube You You You You You You Tube You You Tube Tube You Tube You Tube You Tube You Tuhe You Tubel Between February, 2011 and February 2012, 186 the number of 38 million views videos watched The number of videos watched online in the USA by the average internet user grew by 660% each month. That's a day. 5 million views You Tube YouTube accounts for 28% of all Google searches. Google Search I'm Feeling Lucky So how do you use online video to help grow your business? Step 1: Decide on Your Target Demographic Percentage of Europeans by age group who use the internet at least once a week 80 90% of highly educated people use the internet, compared to 44% of lower educated people 60 40 20 16-24 25-54 55-74 Those under 55 In Ireland, 77% of those aged 16 to 29 use the internet daily. make up over 81% of internet users 87% of users 18-34 watch online video regularly. Worldwide, 20-35 year olds watch and share the most online vide0 However, those over 60 are some of the fastest growing users of online video and media devices Step 2: Choose the Type of Video You Want to Create ·Introduce Your Company •Consumer Testimonial Most people do not watch past the First Minute •Product Demonstration •Case Study •Commercial of any internet video -Blog Entry 70% Consumers are more highly engaged when watching a video about a product category they already planned to purchase- 85% watch past the first minute 62% watch past the second minute of consumers watch product based videos they encounter on the internet 57% of consumers watch past the first two minutes Show, Don't Tell! of a video that demonstrates a product Step 3: Video Distribution Embrace Social Media Percent of Companies Put video on your on Social Media company's website! f. 71% ·Introduce your business or staff •Give a video tour of the office Start a video blog -Demonstrate your product You 33% Tube •Create a webinar series Creatively Brand Your 59% Business with Video Over 500 X 3 years worth of YouTube videos are watched every Video E-mail messages generate 2-3 times higher click-thru rates compared to E-mails without single day on Facebook Advertise 1111111 700 Tweets per minute contain a YouTube 8 out of 10 website visitors who watch an online video clip. view the advertisement in full 22% visited the website related to the ad 26% looked for more information Digital Advertising is now 15% visited the company 12% purchased a specific product the third largest category of advertising in Ireland Sources: http://socialmediatoday.com/index.php?q=smc/208572 http://royal.pingdom.com/2012/01/17/internet-2011-in numbers/ http://www.reelseo.com/youtube-search-december-2009/ http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-QA-10-050/EN/ KS-QA-10-050-EN.PDF http://www.quickplay.com/blog/2012/03/growth-of-onine viden-connected-tvs-and-tablets-continue-to- accelerate/ http://strategicsalesmarketingosmg.wordpress.com/2012/04/17/product-based-videos-increase-engagement/ http://www.youtube.com/t/press_statistics http://mashable.com/2011/02/19/youtube-facts/ http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ one