How to Get New Patients From Your Practice Website

HOW TO GET NEW PATIENTS FROM YOUR PRACTICE WEBSITE Design Content NEW PATIENTS SEO DESIGN Did you know that it only takes 0.05 seconds for a person to form an opinion of a website?' That means first impressions are based on the design elements one can see in their very first glance. 0.05s Is it visually appealing? Is the most important content above the fold? Layout Color scheme has a big effect on how visitors perceive your business. It's important that the color of your site convey the appropriate image and the personality of your practice. Colors 50% of millenials research products and services on their smart phones while shopping so it's crucial that your site is optimized for all mobile devices.? Responsive Your potential new patients need to be able to navigate your site easily and find the information they're looking for without frustration. User-Friendly CONTENT Your website is often the first impression you give to potential new patients, therefore, it's important to provide them with high quality, informative content that also lets them get to know you. High quality Your website content should be written by professional writers to ensure it is error-free. SEO-friendly In addition to providing helpful information to your patients, content is also a critical component of SEO. In fact, more than 50% of those in the marketing field feel that content generation is the most effective SEO strategy. Informative If a patient is searching online, they probably have questions about their care. Does your website provide answers? Honest Patients like to get a sense of the doctor's personality and practice values before they make an appointment. Be yourself! SEO (SEARCH ENGINE OPTIMIZATION) 1/3rd of traffic from an organic search on Google goes to the top listing. Is your website at the top? Google Keyword research 86% of patients do online research before they schedule a doctor's appointment. If you know what keywords they're searching and use this to optimize your site, they'l|l be able to find you. On-page Off-page On-page SEO means taking that keyword research and using it strategically within the content, title tags, and meta descriptions of your site. Do other credible sources link to your site? This boosts your site's authority in Google's eyes. Social signals in f Your social media presence is likely a factor in Google's search ranking algorithm making social media an important component of any SEO strategy. You 8* Tube Resources 1) ConversionXL http://conversionxl.com/first-impressions-matter-the-importance-of-great-visual-design/# 2) Leaders West http:/leaderswest.com/2014/01/21/infographic-everything-you-wanted-to-know-about-millennials-but-were-afraid-to-ask/ 3) NewsCred http://www.slideshare.net/NewsCred/50-best-stats-presentation 4) Search Engine Watch http://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study 5) Fathom http://www.fathomdelivers.com/blog/healthcare/dr-google-digital-patient-journey-infographic/ smileMARKETING New Patients. Guaranteed.