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How Do Lawyers Spend Their Money on Advertising?

LEGAL CPC #2*3 #4 #1 $59.21 $111.6o # 19 $18.49 $66.51 # 5 #6 #18 $19.13 $38.37 #17 #16 $151.09 $8.53 $10.80 #15 $10.30 #14 $13.40 $12.77 #13 $41.07 #7 #38 #10 #9 $12.18 #12 $44-50 $9.63 $14.66 $27.96 #11 Google's revenue in 2011 was $37.9 billion 97% of Google's revenue comes from Adwords Global Monthly Searches Category Most Expensive Approximate % of Phrase CPC Monthly Search 1. Family / Divorce Law 9,147,910 divorce attorney phoenix $19.13 28.85% 2. Personal Injury 7,549,800 accident injury attorney $59.21 23.81% 3. Criminal Law 4,639,400 phoenix dui lawyer $111.60 14.63% 4. Auto Accident 1,868,900 auto injury lawyer $66.51 5.89% 5. Intellectual Property 1,315,800 trademark attorneys $10.80 4-15% 6. Aviation Law 1,227,500 aviation lawyer $17.94 3.87% 7. Employment Law 1,163,600 work injury lawyer $41.07 3.67% 8. Estate 989,500 estate planning attorney $9.63 3-12% 9. Real Estate Law 798,800 foreclosure lawyer $14.66 2.52% 10. Debt / Income Law 728,870 tax attorney denver $27.96 2.30% 11. Medical Malpractice 677,300 birth injury lawyer $44.50 2.14% 12. Traffic 421,800 traffic attorneys $12.18 1.33% 13. Business Law 368,400 business litigation attorney $12.77 1.16% 14. Social Security/ Disability 349,800 disability attorney $13.40 1.10% 15. Civil Rights 231,900 civil litigation attorney $10.30 0.73% 16. Mesothelioma 162,200 mesothelioma attorney $151.09 0.51% 17. Internet Law 44,400 internet lawyers $8.53 0.14% 18. Maritime Law 11,000 maritime lawyer $38.37 0.03% 19. Lemon Law 8,800 lemon law lawyers $18.49 0.03% Google Adwords is one of the largest paid search businesses on the web, providing around 61% of all paid results online. Google had more than one million advertisers on the Adwords service in 2007. Sources: http://www.doubledome.com/blog/2009/07/3-interesting-google-adwords-statistics/ http://investor.google.com/financial/tables.html http://martinwilson.info/5-basic-facts-about-google-adwords/ https://adwords.google.com/o/KeywordTool Presented by Andres & Berger, P.C. – www.andresberger.com Designed by Phases Design Studo –www.designfiles.net

How Do Lawyers Spend Their Money on Advertising?

shared by andresberger on Aug 22
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Fun infographic showing how much lawyers spend on law-related phrases in Google Adwords.

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