How to Design Your Business Card with Psychology in Mind

HOW TO DESIGN YOUR BUSINESS CARD with Psychology in Mind When designing a business card, the aesthetic choices you make do more than beautify the card. Things like spacing and color can attract positive attention to your brand, which is a great first step in generating leads. SPACING Be aware of spacing between letters, words, and even lines. TYPOGRAPHY Decide if serif or sans-serif fonts. Appropriate spacing allows the reader to process the information more quickly. want to use Sans-serif fonts are usually used for headers; serif fonts are typically used for the text body. TIP: Check that the Line height is larger than the font's point size. TIP: Don't pick two different fonts of the same type. X Tahoma + Verdana =A messy impression HEALTHY CLINIC Tohn Smith Doctor 2531 Clay , Brooksville, FL 3451 555-6895-56874 [email protected] FONT CHOICE WHITESPACE A Believe it or not, font choice matters. Whitespace is a vital design element. If you have too much going on and not enough white space, the reader won't know where to look and can't identify what's important. Each font has its own vibe and communicates a different mood. In the font of your choice, type out words you think describe that font. If they TIP: TIP: More whitespace is considered sophisticated; less is consid- ered cheap. Use plenty of whitespace to highlight your design. seem to match the character of the font, you have a good idea of what that font will convey readers. COLOR Colors can make a card pop, but they can also communicate a subtle, emotional message. RED > love, energy, danger Some examples of how colors) YELLOW > intelligence, caution, cowardice are interpreted: BLUE > peacefulness, confidence, sincerity TIP: While colors may come with a suggested interpretation, it's still possible to rebrand a color. Put some thought into why you're choosing your colors and what they could convey. m. SOURCE: http://bloguprinting.com/the-psychology-of-business-cards/ HOW TO DESIGN YOUR BUSINESS CARD with Psychology in Mind When designing a business card, the aesthetic choices you make do more than beautify the card. Things like spacing and color can attract positive attention to your brand, which is a great first step in generating leads. SPACING Be aware of spacing between letters, words, and even lines. TYPOGRAPHY Decide if serif or sans-serif fonts. Appropriate spacing allows the reader to process the information more quickly. want to use Sans-serif fonts are usually used for headers; serif fonts are typically used for the text body. TIP: Check that the Line height is larger than the font's point size. TIP: Don't pick two different fonts of the same type. X Tahoma + Verdana =A messy impression HEALTHY CLINIC Tohn Smith Doctor 2531 Clay , Brooksville, FL 3451 555-6895-56874 [email protected] FONT CHOICE WHITESPACE A Believe it or not, font choice matters. Whitespace is a vital design element. If you have too much going on and not enough white space, the reader won't know where to look and can't identify what's important. Each font has its own vibe and communicates a different mood. In the font of your choice, type out words you think describe that font. If they TIP: TIP: More whitespace is considered sophisticated; less is consid- ered cheap. Use plenty of whitespace to highlight your design. seem to match the character of the font, you have a good idea of what that font will convey readers. COLOR Colors can make a card pop, but they can also communicate a subtle, emotional message. RED > love, energy, danger Some examples of how colors) YELLOW > intelligence, caution, cowardice are interpreted: BLUE > peacefulness, confidence, sincerity TIP: While colors may come with a suggested interpretation, it's still possible to rebrand a color. Put some thought into why you're choosing your colors and what they could convey. m. SOURCE: http://bloguprinting.com/the-psychology-of-business-cards/