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How to Create a Winning Email Marketing Campaign

How To Create a Winning Email Marketing Campaign (from Start To Finish) Follow the five steps to get votes for your brand I LIKE EMAIL PEANUT BUTTER JELLY FOR PRESIDENT Use a Recognizable "From" Name STEP Pick a great running mate for your subject line by adding a Pre-Header The From name is usually the company name or who the reader is expecting to hear from. STEP From The Washington Monument The Library of Congress The House of Representatives The first line of the text (the pre-header) should complement the subject line and give more details about your email. The Secret Service The Armed Forces The Treasury The Lincoln Memorial The Smithsonian Museum From Subject Pre-header Keep your From Name consistent so that your recipients recognize you as the sender. PBJ in 2012 Peanut Butter for President - See what PB&J can do for our countryl Over 50% of readers open an email because of the subject line. Compel recipients to open the email with a great subject line and a call-to-action. Make it Personal STEP Make mass mailing more personal by using the recipient's first name Make a Lasting Impression -Include Images STEP Hi Dee, VOTE for ME In the upcoming election Register Now STEP Get Social Encourage social sharing by adding links to major social sites. Make your email visually appealing by adding images. Use alt text in case the recipient has images turned off. Businesses That Use Email Marketing And Social Media Achieve 28% Higher Email Open Rates Include a Call-to-Action button g+ Learn More VerticalResponse Email + Social Marketing Visit Us @ www.VerticalResponse.com

How to Create a Winning Email Marketing Campaign

shared by volacci on Oct 26
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With election day coming up, Vertical Response wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with ...

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