How to Create Ads That Attract Millennials (and Keep Them!)

How to Create Ads That Attract Millennials (and Keep Them!) Steer clear from cliché! (Unless you're making a point) Contrast is critical W. Abc Abc Abc CocaCola IBM Contrast is a huge factor for any engaging ad, and it's popular to overly text on images. The purchasing power of millennials is estimated to be $170 billion per year. The growing influence this generation has on the advertising industryis strong and powerful. If your business isn't reaching this generation and their huge market, you aren't speaking their language. It's time to adapt to their shopping habits and design ads that speak to them. Most ads will include either text or graphics in the foreground, with a continuous background color. The contrast between these two items is critical to the viewer's retention of the content. Stay away from overly marketed phrases and words.(BUY NOW! ACT FAST! ) • Millennials are skeptic shoppers. • Emotions are the best way to reach a Millennial and the best way to build a viral ad campaign. Make them laugh, and you've caught their attention! Sources: http://www.entrepreneur.com/article/233961 http://www.visioncritical.com/blog/3-tips-attracting-millenni- Can it be read on any device? A retailer's ability to make a millennial smile is 33% more important than it is to a baby boomer. Be prepared and double-check everything als-black-friday-season https://medium.com/@brianhonigman/how-millennials-are- shopping-20-interesting-statistics-figures-c76fb1231 fbb The larger the letter, the easier it is to read. Bonus tip: Certain typefaces are difficult for people to Color Association is important Play with the size of the ad and make sure it's readable in every size variation it's running on. 52% Connect with Us read, depending on the image size. Pick a font that is clear to read from a distance. SALE! 64% 216% Build a brand with a strong color association and use it in your ads. 80% of the recognition of a trademark is because of its color @zilliondesigns |+ZillionDesigns SUBWAY 60% of millennialsuse a smartphone or tablet to research or purchase a product or service on the go. If your advertising campaign isn't ready, don't launch your campaign. Mistakes must be avoided if you want to keep a Millennial's trust in your brand. If the website states something very different from the ad, millennials will become suspicious. IKEA 64 % of millennial small-business owners (age 18 to 34) place value on creativity in graphics and signage. Millennial shoppers are 216% more likely to be influenced by in-store touch screen displays. 52% of millennialsare more likely to make impulse purchases than any other generation. • Color can help convey a brand's identity. • Strong color association makes a brand more memorable. ( "Coke red" "McDonald's yellow.") • Avoid trendy colors, it will date your ad and you won't be able to use it again. ZILLION TARGET 45% of millennials spend more than an hour a day looking at retail-oriented websites 37% of millennials claim to distrust big brands. DESIGNS