How Consumers Use Mobile In The Marketplace

* How Consumers Use * MOBILE In The MARKETPLACE CONSUMERS ARE RESEARCHING PURCHASES יווומ 45% Of all consumers use smartphones for in-store product research and browsing. Google has seen 5X growth in mobile search queries in the past two years Apps like Amazon's Price Check let shoppers take product snapshots or scan barcodes to amazon 20% 30% 40% of generate comparative price lists from multiple retailers. Telecom Searches Restaurant Searches Movie Searches Are now done on a Mobile Device 01209 De00ll osee00 39% Of smartphone shoppers use videos while researching and shopping. 2. 2 CONSUMERS ARE MAKING PURCHASES 19.3% of US Consumers purchased from a mobile phone in 2011. 2011 72% 33.9% of US Consumers purchased from a mobile phone in 2012. of tablet owners make purchases from their devices on a weekly basis. 2012 Black Friday7 SHOPPING 2012. -10% 88.3% The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. The iPad dominated tablet ONLINE SHOPPING traffic at 88.3 percent. 05.5% Traffic generated from Android devices. 8.7% Traffic generated from iPhone. Source: IBM 2012 Holiday Benchnark Reports 3. CONSUMERS ARE USING • MULTIPLE SCREENS 81% Use a smartphone and TV together 66% Use a smartphone and laptop or PC together 66% Use a laptop and TV together SHOPPERS TRENDS CROSS DEVICE USAGE: 46% Researched on smartphone, then went to the store to purchase. 41% Researched on smartphone, then purchased online on computer. 37% Researched on smartphone, then purchased online on smartphone. 19% Researched on smartphone, visited store to check out products, then purchased online on computer. 18% Researdched on smartphone, visited store to check out products, then purchased online on smartphone. 8% Visited the store first, then purchased on smartphone. 4. CONSUMERS ARE TALKING ABOUT PURCHASES KEY TAKEAWAY 60% Mobile creatives that feature a social element can amplify your brand as engaged consumers share and spread your brand Mobile users use their devices for daily social network activity. message. % of social media users that participate atleast once per month 70% 65% 53% 50% 47% Compliment Express concerns/complaints Hear others Learn more about Share money experience. brands/products Brands. incentives. /sevices. about brands/services. 5. CONSUMERS ARE . GOING LOCAL Google Local Searches Constitute24%of Google Queries. 94% 70% 60% of smartphone users have searched for local info. Called a business Visited in after searching. person. SOURCE: themobileplaybook.com compete.com ibm.com blog.nielsen.com insights.chitika.com crazyegg.