How colour Defines A Brand

PRINT-PRINT HOW COLOUR DEFINES A BRAND Colour and marketing go hand in hand. So, it's vital for a business to understand the psychology behind colours before they settle on a brand or marketing plan. The colour you use can affect the way that potential customers see your business and certain colours can send out a positive or negative subconscious image of your company. Keep reading to find out what the different colours portray, and how you can use them to best effect for your business or organisation. BLUE Positives: Blue is one of the most popular colours used in company branding. It's not only used by large technology companies, but it is also more than likely to used by the Police around the world. It's the ideal colour for corporate businesses, it's a common colour for banks, accountants, insurance companies and other finano SECURE CALM HONEST institutions. This is because it psychologically indicates feelings of trustworthiness, dependency and honesty. Light blue is also a popular colour choice for travel firms, as well as the health industry as it subconsciously encourages people to relax. STRONG CARING TRUSTWORTHY Negatives: Being Miserable BARCLAYS SAMSUNG RBS IEM ord twitter VISA PayPal The Royal Bank of Scotland O, Unilever NHS hp DELL facebook. Panasonic RED Positives: Red is a positive and warm colour that instantly draws attention to itself. In fact, many world class brands have opted for red logos for this reason, a red logo amongst other logos using different colours, then red will be the most prominent. Although red is often associated with love, it stimulates all of the physical senses including appetite, and can subconsciously increase the heart rate and raise blood pressure. ENERGY LOVE you were to place EXCITING ACTION BOLD PASSIONATE Red definitely makes a brand stand out from the crowd, and is a popular choice for food and drink companies. It's been used for years in danger and warning signs and this is due to it being associated with colour of blood. Negatives: Danger, Warning Coca-Cola Sün 3M Colgate HSBC Heinz E KFC Nestle Canon Red Bull You Tube Kellogg's DIESEL Levi's ORANGE Positives: Orange inspires, vitalises and creates enthusiasm, making it a great choice for inside the workplace. It stimulates conversation and appetite, and is therefore also ideal for use in fast food restaurants, takeaways and cafes. Orange has also been a popular colour with many low priced companies. This is because it subconsciously tells people that the company is affordable. Softer versions of orange are ideal for spas and beauty salons, whereas the brighter shades are seen as approachable and are often used in children's advertising as they invoke a feeling of fun and adventure. HAPPY SOCIABLE FRIENDLY AFFORDABLE RETRO FLAMBOYANT Negatives: Toxic Waste easyJet Lufthansa gsk TNT e orange" JBL NICKELODEON penguin STIHL DHL Sainsbury's B&Q YELLOW Positives: Yellow is a warm and happy colour that many people associate with the sunshine. It's uplifting and optimistic and has been proven to improve happiness. Yellow also stimulates mental clarity, and is often used in academic settings such as schools and colleges. Not only does it inspire creativity and original thinking, but it can also improve logical reasoning and decision making. LOGICAL PLAYFUL OPTIMISTIC FORWARD THINKING Yellow is regularly used in logos that are targeted at younger people, as it is believed to stimulate the mind and creativity. It's definitely a playful colour, however it does need to be printed alongside another colour as it's way too weak to stand on its own. CONFIDENT Negatives: HAZARDOUS WASTE BIC MArylan Post-it CAT Chupa Chúps Nikon IRELLI GREEN Positives: Psychologically, green relates to the harmony and balance of the emotions, body and mind. It is often thought to be a calming colour and for this reason it's associated with health and healing. Due to its obvious colour connection with nature its very popular with businesses who want to be portrayed as sustainable and eco-friendly. GROWTH FLEXIBLE ORGANIC In it's lighter shades it emanates a sense of nurturing, compassion and sympathy, and these are often used by caring or charitable companies. NATURAL CARING FRESH EARTH As this colour is so commonly found in nature then its very inoffensive, most of the time relaxing and peaceful. Negatives: GREED, ENVY 8 Oxfam Crecycle bp # Tropicana Holiday Inn SUBWAY Europcar arlsberg GREENPEACE Spotify PURPLE Positives: Purple is a popular choice for websites that target women and children. Young children are especially attracted to bright purple, with research showing that over 75% of children prefer purple over other bright colours. So any form of marketing aimed at children should include purple in some form. IMAGINATIVE CREATIVE But this is not so prevalent when it comes to company logos, our research found only a couple of examples to back this up. Purple is also used to signify a high quality product, as it emits a feeling of sophistication and luxury. It is also often associated with creativity, making it a great choice for individual brands that are aiming to offer something new and original. NOSTALGIC PSYCHIC SENTIMENTAL Negatives: FUNERALS Cadbury Ti Monarch SCouts be prepared ... ORICS Mmikka Zoopla.couk FedEx Hallmark YAHOO! BLACK Positives: Black is a colour that is often used by business selling high-end, luxury goods. It gives off the feeling of sophistication and elegance, and can often make a product seem more expensive than it is. Black is often the colour of choice for car companies, however, it is also a popular colour with music related technology businesses. SOPHISTICATION LUXURY When combined with silver or gold, and even rich, bright colours, black can make a subtle, simple quality statement without beir its always best to test it in black and white, there will be times when you are unable to use a colour version of the logo, so it has to still be recognisable in mono colour. SEDUCTIVE FORMAL too overbearine AUTHORITY When Negatives: DEATH, EVIL BBC 007 F Hilton GUCCI ROLLS adidas wWF SONY. C PUMA BOSE )AGUAR Barbour D&G ROYCE CHANEL MULTI Positives: Some large corporate companies choose not to associate their brand with one colour in particular, and instead opt for a multi-coloured approach. These appeal to the mass market, they are individual and often look playful. Many of these brands offer so not to be tied down to one product or market sector - by using a multitude of different colours this symbolises diversity and inclusivity. MULTI-CHANNEL variety of different services or products, POSITIVE PLAYFUL BOLD BOUNDLESS Multi-colours also invoke a feeling of innovation and creativity. Using this approach to branding can be difficult to pull off, however it only really works well if you stick to using prime colour palette. Negatives: CHILD-LIKE Google itv ebay MORE Toysus Rio2016 Microsoft BT NBC FACTS: We looked at over 1000 logos of the worlds most i recognisable brands and found the following. 3% 3% Brand by nationality: 4% 40% 12% 28% 27% 25% 14% 90% of all logos are non gender specific, however big brands are 40% more likely to have an effeminate nature 5% MOST POPULAR COLOUR PREFERENCE This infographic is brought to you by: PRINT-PRINT Promoting business and building your brand through quality printing. 27% 9%