How collaboration revealed 5 surprising holiday shopping trends

A CONSUMER STORY 5 SURPRISING HOLIDAY SHOPPING TRENDS 1 gather ideas for things I think someone might like throughout the year, then I purchase those gifts at a convenient time and There is no "holiday shopping" season 29% price point." KRISTIN, 30, PA of shoppers buy holiday gifts ALL YEAR ROUND 82% OF SHOPPERS WILL LIKELY BUY GIFTSIN-STORE THIS HOLIDAY SEASON "Going to the store to hear holiday musič, to see decorations, browsing and shopping This really brings the true spirit of the holidays." 1 like to browse and touch and feel things before I buy them' Consumers value Cecilia, 43, CA EXPERIENCES STACEY, 39, FL DURING THEIR SHOPPING EXPERIENCE CUSTOMERS MOST VALUE Seeing Products in Person Prices & Promotions Customer Service In-Store Experience "When I go shopping, it's usually with a specific purpose or goal to examine an item or "Being on an extremely tight budget means I have to go where the "There are few feelings as great as walking into a store during the holiday season and being able to appreciate the visual stimulation "Excellent customer service makes any shopping experience better." sales are - the better the sale, the more likely I will visit their store." compare prices." STEVE, 48 from the holiday decor." SUE, 65, CA PRIYA, 45, OH CHRISTINA, 40 SHOPPERS ARE MORE LIKELY TO PURCHASE: Price and quality of products trump without going in-store because they understand the types of products' look, feel and quality. convenience and brand loyalty as factors that are most important to shoppers when shopping in-store. Books and Toys Electronics Gift certificates magazines SHOPPERS RATHER GO IN-STORE TO PURCHASE: I would be far more inclined to purchase books, electronics, and gift certificates online, since you can read up on the reviews, item details, and general pricing online." Apparel/ Clothing Cosmetics/ Beauty Products Jewelry/ Accessories Housewares because they are items that have variations in color, size and shape. KELSEY, 24 THE TOP THREE RESOURCES SHOPPERS SEEK INSPIRATION FROM FOR THEIR HOLIDAY SHOPPING INCLUDE: 1 2 3 F Friends/Family Retailers Print Ads Catalogues People AND print inspire! Print is still a Player! 1 cut out items from catalogs and ads and put them in an envelope with my holiday list." Only 1/3 of shoppers will use social media this holiday shopping season. 4. Most said they would use social media to Social is not for "Ask family and friends their opinions everyone. and see what is on everybody's wish lists." MARY, 57, IL SHOPPERS ARE STILL SKEPTICAL ABOUT MAKING PURCHASES ON THEIR MOBILE DEVICES. INSTEAD, THEY USE THEIR DEVICES TO: Store digital coupons, deals Price Read 1 am undecided about being a true mobile shopper, but Im a true mobile browser." Compare reviews The shift to Mobile Shopping HASN'T ARRIVED. LINDI H, 54, CA Create Use shopping apps Browse shopping lists Source: Based on the responses from 193 U.S. men and women, 18-65 years of age who are primary/shared household shoppers. They were part of a private online community managed by Communispace, a consumer collaboration agency. www.communispace.com SALE