How to Bulk Up Your Referral Program

@ EXTOLE How to Bulk Up Your Referral Program Your referral program is a great way to generate new customers through your existing customers, but a training regimen of promotions will help it reach its full potential. The proper promotional mix is just as important to its success as optimizing your user experience and the reward you offer. Here are a few tips for how and when to promote, so your referral program reliably generates new customers. Start with Power Start with a higher offer structure to drive awareness and participation. Within 3 months, you can lower the incentive without a dramatic effect on your sharing baseline. Fuel Your New Program Right Away