How to Boost Traffic at Your Trade Show Booth

How To BOOST TRAFFIC AT YOUR TRADE SHOW BOOTH D. BEFORE TRADE SHOW Research Target Market and Plan Ahead Analyze customers' average demographics, buying habits and general preferences. Make a list of your Current customers and send them promotional materials about your upcoming exhibit booth. DURING TRADE SHOW Give Out Selective Incentives Have a promotional giveaway that engages visitors for some time with your staff. Add Attention-Grabbing Signage Opt for a benefits-focused approach to your sign's messages will switch things up. Include phrases that answer customers' frequent main question: "What do I gain from this product or service?" Hold Contests Contests like basketball free throws, football toss, etc, where the best score wins a prize will get you lot of prospects coming back to your booth to check the scores and to see what they have won. Offer Promotions Hold promotional offers like: Gift with purchase BUY Get DISCOUNT Bulk OFF Free Offer A Service Rent a massage chair or hire a masseuse. This allows guests to sit and relax in the booth for 5 minutes while at the same time they engage with your brand. Use Eye-Catching Visuals Emphasize your logo and a few key points. Also, try to avoid overusing color. Dress Right • Make sure you look presentable. • Wear comfortable shoes. • Make an effort to coordinate what you wear with your company so you look cohesive. • Do not wear clothing that is revealing and unprofessional. AFTER TRADE SHOW Follow up your leads. Nearly 80% Send a Thank-You note to your visitors. of leads generated are never followed up. Keep all the promises you made during the show. Fulfill your promises as soon as possible to maintain new business contacts. I Measure the sUccess after the fair by Number of leads, number of contacts and booking volumes. Publish stand pictures/ photos on your social media channels. SOURCES http://www.inc.com/guides/2010/06/boosting-trade-show-booth-traffic.html http://www.postupstand.com/blog/how-to-increase-traffic-to-your-trade-show-booth/ http://mydisplaysource.com/drive-traffic-to-your-trade-show-booth/ http://www.everydayhowto.net/business/attract-people-to-your-trade-show-booth/ PRESENTED BY PREPARED BY Fts first trade show" Media Mosaic iGientiate youai YOUR FIRST CHOICE FOR TRADE SHOW SUCCESS www.media-mosaic.com www.firsttradeshow.com