How Big is the Coupon Industry?

HOW BIG IS THE COUPON INDUSTRY?
The coupon industry began in the mid 1890s when Coca-Cola issued a coupon for one free bottle. Since then it has expanded into a multi-billion dollar enterprise with online coupons growing increasingly popular.

HOW DO COUPONS WORK?

-THE COUPON IS RECEIVED BY THE CONSUMER AND USED AT ThE RETAILER
-THE RETAILER GETS THE VALUE OF THE COUPON BACK FROM tHE MANUFACTURER
-COUPONS ARE OFFERED AND SOMETIMES DISTRIBUTED BY THE MANUFACTURER
-THE RETAILER SPLITS THE REVENUE FROM THE MANUFACTURER WITH THE COUPON PROCESSOR

HOW BIG IS THE COUPON INDUSTRY IN THE U.S.?

3 IN 4 PEOPLE HAVE USED COUPONS BEFORE
2.3 IN 5 COMPANIES OFFER COUPONS TO CONSUMERS
1 IN 5 ONLINE COUPONS ARE REDEEMED
CONSUMERS USED $3.5 BILLION WORTH OFCOUPONS IN 2009
THE COUPON PROCESSING INDUSTRY IS WORTH OVER $100 MILL ION


THE COUPON BREAKDOWN I The most popular and most prevalent coupon category is still foods.
11% BEVERAGES
3% ENTERTAINMENT
14% PERSONAL CARE
18% HEALTH CARE
16% HOUSEHOLD
9% PET CARE
28% FOODS
1% OTHER

ONLINE COUPONS - The number of mobile coupons redeemed has steadity increased over the past year. The redemption of these coupons Is expected to grow exponentially.

8% - Although emailed coupons have become increasingly popular, only 8% of households use

DISTRIBUTION AND REDEMPTION

IN THE US DISTRIBUTED REDEEMED

2009 317
2009 2.6

2008 302
2008 2.6

2007 280
2007 3.0

0 50 100 150 200 250 300 350
BILLION UNITS

MOBILE COUPONS
The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially.


COUPON = 1 MILLION

COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON

50 MILLION ONLINE COUPONS WERE REDEEMED IN 2009.


ONLINE COUPONS
The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially.

2009 - 200000
2010** - 2,300,000
2011* - 11,300,000
2012* - 34,400,000
2013* - 66,900,000

* Projection
** Preliminary data / Projection

0 10 20 30 40 50 60 70 80
MILION UNITS

13% - Online coupons have a much higher redemption rate of 13%, compared to the 1% redemption rate from newspaper coupons.

ONLINE COUPON AVERAGES

. AVERAGE FACE VALUE: $1.37
. AVERAGE EXPIRATION PERIOD: 6.8 MONTHS
. AVERAGE PURHASE REQUIREMENT: 1.4 UNITS

ONLINE COUPONS I The redemption of online coupons has grown by nearly 360% over the past 7 years

2002
2009

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