How Big is the Coupon Industry?

The Coca-Cola company created the very first coupon back in the 1890s when it gave out a free bottle of the soft drink. In these tough times, clipping coupons has made a huge comeback and isn’t just a hobby for housewives anymore. With a little bit of math skills and lots of patience, the art of clipping coupons can save you big money. So how big is the coupon industry exactly? This infographic breaks it down.
Image: 
how-big-is-the-coupon-industry_50290a65dd10a.png

Category:

Publishers:

Thumb Meta Data: 
Hash: 
9f9fb3941ddd06e8ee0dfb73cf3bca8e
Reviewed: 
Source: 
http://www.savings.com/blog/post/Infographic-The-Coupon-Industry.html
Infographic Type: 
Infographic
Visible on Site: 
Show in Portfolio: 
Transcript: 
HOW BIG IS THE COUPON INDUSTRY? The coupon industry began in the mid 1890s when Coca-Cola issued a coupon for one free bottle. Since then it has expanded into a multi-billion dollar enterprise with online coupons growing increasingly popular. HOW DO COUPONS WORK? -THE COUPON IS RECEIVED BY THE CONSUMER AND USED AT ThE RETAILER -THE RETAILER GETS THE VALUE OF THE COUPON BACK FROM tHE MANUFACTURER -COUPONS ARE OFFERED AND SOMETIMES DISTRIBUTED BY THE MANUFACTURER -THE RETAILER SPLITS THE REVENUE FROM THE MANUFACTURER WITH THE COUPON PROCESSOR HOW BIG IS THE COUPON INDUSTRY IN THE U.S.? 3 IN 4 PEOPLE HAVE USED COUPONS BEFORE 2.3 IN 5 COMPANIES OFFER COUPONS TO CONSUMERS 1 IN 5 ONLINE COUPONS ARE REDEEMED CONSUMERS USED $3.5 BILLION WORTH OFCOUPONS IN 2009 THE COUPON PROCESSING INDUSTRY IS WORTH OVER $100 MILL ION THE COUPON BREAKDOWN I The most popular and most prevalent coupon category is still foods. 11% BEVERAGES 3% ENTERTAINMENT 14% PERSONAL CARE 18% HEALTH CARE 16% HOUSEHOLD 9% PET CARE 28% FOODS 1% OTHER ONLINE COUPONS - The number of mobile coupons redeemed has steadity increased over the past year. The redemption of these coupons Is expected to grow exponentially. 8% - Although emailed coupons have become increasingly popular, only 8% of households use DISTRIBUTION AND REDEMPTION IN THE US DISTRIBUTED REDEEMED 2009 317 2009 2.6 2008 302 2008 2.6 2007 280 2007 3.0 0 50 100 150 200 250 300 350 BILLION UNITS MOBILE COUPONS The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially. COUPON = 1 MILLION COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON 50 MILLION ONLINE COUPONS WERE REDEEMED IN 2009. ONLINE COUPONS The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially. 2009 - 200000 2010** - 2,300,000 2011* - 11,300,000 2012* - 34,400,000 2013* - 66,900,000 * Projection ** Preliminary data / Projection 0 10 20 30 40 50 60 70 80 MILION UNITS 13% - Online coupons have a much higher redemption rate of 13%, compared to the 1% redemption rate from newspaper coupons. ONLINE COUPON AVERAGES . AVERAGE FACE VALUE: $1.37 . AVERAGE EXPIRATION PERIOD: 6.8 MONTHS . AVERAGE PURHASE REQUIREMENT: 1.4 UNITS ONLINE COUPONS I The redemption of online coupons has grown by nearly 360% over the past 7 years 2002 2009 savings.com