Holiday Shopping Goes Digital

HOLIDAY SHOPPING GOES DIGITAL E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. THANKSGIVING DAY WEEKEND 16%7 increase in spending YoY 226million consumers visited stores $52.4billion and shopped online, up from 212million in 2010' $45 billion The average shopper spent $398.62 2010 2011 BLACK FRIDAY Shoppers made 128% 9.8% increase YoY in paid search, making Black Friday 2011 the most ever spent on paid search5 Online sales up of their online 24.3%7 purchases from mobile devices, up from 3.2%7 in 20107 YoY Mobile traffic increased to 14.3%7 in 2011 compared to 5.6% in 2010€ Online and offline sales grew 39.3% YoY3 at $11.4billion 14.3% 5.6% 17.37% of shoppers visited retailers' sites 2010 2011 CYBER MONDAY Cyber Monday sales up Mobile sales were 33%7 up, reaching from 2010 10.8% 6.6%7 used a mobile device to visit a on Cyber Monday vs. 2.3% in 2010° retailer's site on Cyber Monday, up from 3.9% in 2010° Social discussions leading up to Cyber Monday increased 6.6% 115%7 Cyber Monday 2011 was the heaviest online shopping day in history at YOY10 2.3% $1.25billion Half of the dollars spent online at U.S. Web 2010 2011 sites originated from work computers" LOOKING TOWARD 2012 CYBER MONDAY TOTAL SALES 16%7 (S) 150OM of consumers will shop on mobile devices this year, up from 1.25B 13% in 20112 1200M Web shoppers who plan to visit stores dropped from 48% to $1.02B $887M 46%9 90OM $834M The average consumer who shops online will make 6% of their holiday purchases from a mobile phone, 62% online and 32% in stores? 600M 2008 2009 2010 2011 MOBILE BLACK FRIDAY 6% ($) TOTAL SALES 6ов $52.5B 50B IN STORE 32% $45B $41.2B $41B ONLINE 62% 40B 2008 2009 2010 2011 Ignitio integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. global leader in digital marketing solutions, enables companies to IGNITIONONE For more information, please visit www.ignitionone.com, follow the company on Twitter@ignitionone or visit the blog at www.digitalmarketingsuite.com. 1. http://money.cnn.com/2011/11/29/pf/holiday_sales/index.htm 2. http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1260 3. http://bgr. com/2011/11/28/black-friday-2011-spending-sets-new-record/Putm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheBoyGeniusRepo rt+%28BGR+ 5. http://searchenginewatch.com/article/2128289/Shoppers-Research-Deals-via-Mobile-and-Online-Ahead-of-2011-Black-Friday-Sales 6. http://www. amnavigator.com/blog/2011/11/28/mobile-black-friday-2011-traffic-exceeds-14-sales-hit-10/ 7. http://www.internetretailer.com/2011/11/25/online-retail-sales- are-strong-start-black-friday 8. http://www.pfsweb.com/blog/cyber-monday-2011-the-results/ 9. http://techcrunch.com/2011/11/29/the-final-tally-from-ibm- cyber-monday-online-spending-up-30-percent-from-last-year/ 10. http://www.amnavigator.com/blog/2011/11/29/cyber-monday-2011-33-percent-spend- increase-noteworthy-statistics/ 11. http://www.comscore.com/Insights/Press_Releases/2011/11/Cyber_Monday_Spending_Hits_1.25_Billion 12. http://www. internetretailer.com/2012/11/01/16-web-shoppers-will-also-shop-their-mobile-devices R+%7C+Boy+Genius+Report%29 4. http://www.allvoices.com/contributed-news/10957210-black-friday-2011-sales-20-percent-higher-than-in-2010 /10. tercemnlog/ enend