Halloween Sales and Trends

HALLOWEEN SALES & TRENDS A Guide to Halloween For the E-Commerce Merchant by zippycart.com Halloween is the second most lucrative e-commerce holiday, second only to Christmas. Because of this, thousands of online merchants gear up each year to promote costumes, candy, decorations, and cards in the hopes that Halloween will start their Q4 holiday shopping season off with a bang, boo, and scream. As merchants prepare themselves for success, its important to know how far Halloween online spending has come and where it's expected to go. Halloween Over the Years 2007 58.7% In 2007, 58.7% of people surveyed planned on participating in Halloween. 2008 64.5% In 2008, the number of Halloween participants increased, which some suggest was due to the growing popularity of the Twilight Series 2009 62.1% In 2009, worries about the economy lowered participation in Halloween from the previous year. This number is expected to hit 65% in 2010. AveClick to View Fullon 2007Version or Get 09 $64.82 Embed Code $56.31 $5.07hillion/vr lion/yr $4.75billion/vr