Growth of UK Mobile Ad Spend

GROWTH OF UK MOBILE AD SPEND 2008 - 2013 2008 was the first year that IAB and PwC surveyed the UK mobile market Ad spend. Their figures have become the industry standard for measuring advertising spend YEARLY MOBILE AD SPEND 2008-2013 2008: £28.6 Million Spend in Millions (£) 2009: £37.6 Million 28.6 37.6 83 2010: £83 Million 203.2 526 2011: .£203.2 Million 100 200 300 400 500 600 700 800 900 1000 Year 2008 2009 2010 2011 2012 2013 2012: £526 million 2013: Total mobile ad spend in H1 – 2012 was £188.1m. In H1 - 2013 it has already reached £429.2m which is a YOY growth of 127% TOTAL MOBILE AD SPEND AVG. BREAKDOWN SINCE 2010 Total Mobile Ad Spend AVG. Breakdown Since 2010 (%) 1% 2%. Seach 2% 30% banners + text links Tenancy Video, Pre/Post roll + in game SmS/MMS and other 65% UK YEARLY DIGITAL AD SPEND 6. 5.416 4.808 4.097 3.541 3.349 1 UK Digital ad spend Year 2008 2009 2010 2011 2012 2013 British consumers average 43 hours a month online - 1 in every 12 waking minutes and advertisers spend a record figure YOY to attract their attention Smartphone useage in the UK (2013) smartphone ownership reached 32 over two- thirds (68%) of the UK population in June 2013 68 With Smartphone (68%) without Smartphone (32%) The mobile share of digital ad spend Mobile now accounts for 14.1% of alI digital advertising spend - nearly double the 7.2% for the same 4 period last year 2008 2009 2010 2011 2012 2013 Year Mobile Digital Delivering smart technology for smartphones (Pexaget 'UTune Me Spend in Billions £ 4- 2. Spend in Billions £ 3.