The Growth Of Kiosks

THE GROWTH OF KIOSKS IN THE HOSPITALITY INDUSTRY Presented By Lilitab 100 iPad® Units Sold Since Sept. (in millions) 75 50 25 Sept. 2010 Jan. 2011 Jan. 2012 Sept. 2012 (QSRS= QUICK SERVICE RESTAURANTS) WHAT'S DRIVING KIOSK WHAT'S DRIVING KIOSK ADOPTION IN HOTELS? IMPLEMENTATIONS IN QSRS? CUSTOMER SERVICE CUSTOMER SERVICE 92% 71% OPERATIONAL EFFICIENCIES/ OPERATIONAL EFFICIENCIES/ REDEPLOY RESOURCES REDEPLOY RESOURCES 67 % 67 % COMPETITIVE DIFFERENTIATION INCREASE REVENUE/ UP-SELLING OPPORTUNITIES 35% 49% INCREASE REVENUE/ UP-SELLING OPPORTUNITIES COMPETITIVE DIFFERENTIATION 29% 36% TOP 10 APPLICATIONS FOR HOTEL KIOSKS CHECK-IN, CHECK OUT & ROOM SELECTION 63% MAPS, DIRECTIONS & AREA INFORMATION 44% AIRLINE CHECK-IN/ 81% ROOM KEY ENCODING/DISPENSING 56% BOARDING PASS PRINTING LOYALTY PROGRAM FOR SIGNUPIACCOUNT ACCESS 31% 21% COUPONS YID 50% INTERNET INFORMATION/ ACCESS FOOD & BEVERAGE 40% 21% ORDERING 17 % GIFTCARD SALE / PRINTING ATM 15% 9 MOST COMMON FEATURES OF RESTAURANT KIOSKS 61% GIFT CARD SALE / PRINTING ORDER AND PAY 78% LOYALTY PROGRAM 41% ACCESS / SIGNUP 32% RESERVATIONS COUPONS NUTRITIONAL 36% INFORMATION EMPLOYEE ACCESS FOR SCHEDULING / LABOR 5% ATM 25% DVD RENTALS KIOSK DEPLOYMENT PLANS IN RESTAURANTS WILL CONSIDER DEPLOYMENT IN 2+ YRS. 20% NO DEPLOYMENT PLANS 57% 10% WILL DEPLOY IN 1 TO 2 YEARS 7% WILL DEPLOY WITHIN 12 MONTHS ALREADY DEPLOYED KIOSK DEPLOYMENT PLANS IN HOTELS WILL CONSIDER DEPLOYMENT IN 2+ YRS. 19% NO DEPLOYMENT PLANS 43% WILL DEPLOY WITHIN 12 MONTHS 13% 16% WILL DEPLOY IN 1 TO 2 YRS. ALREADY DEPLOYED ADVANTAGES OF USING AN İPado KIOSK • INCREASED ENGAGEMENT • CONVERSION OF STORE TRAFFIC INTO ONLINE CONNECTIONS • INCREASED THE TIME SPENT AT STORE • INCREASE TRAFFIC AND INTEREST AT STORE • ENVIRONMENTALLY FRIENDLY VISA Sources: http://hospitalitytechnology.edgl.com/magazine/June-2011/2011-Self-Service-Technology-Study73527 http://www.ipadinsider.com/tag/ipad-sales-statistics/ http://www.itab.com/