The Growing Need for Digital PR Strategies

THE GROWING NEED FOR DIGITAL PR STRATEGIES 60% of consumers feel more negatively about advertising than they did in the past "Ad, 61% feel that advertising is forced, intrusive and out of control "Ad, 1 in 9 people on Earth are on Facebook Of those people, each user spends an average of 15 hours and 33 minutes a month on the site On average, American marketers spend 1/4 of their budgets on content marketing $. YouTube lays claim to 490 million unique visitors every month Their activity on YouTube generates about 92 billion page views per month 65% of people feel overwhelmed by advertisers 70% of people say that content marketing makes them feel closer to a sponsoring company Testimonials have been known to increase sales by 250% or more 75% of buying decisions are based on emotion FUSION www.prmarketing.com www.marketingconversation.com