Graphic Design Terms Every Small Business Marketer Should Know

How to Speak DESIGNER 28 Design Terms Small Business Marketers Should Know With easy-to-use graphic design tools from Pagemodo, it's easy to look like a pro on social media but can you sound like one, too? We sat down with professional graphic designers to get the inside scoop on the terms you need to know to not only walk the walk, but also talk the talk. THE PROCESS THE LOOK Wireframes A basic layout that doesn't yet have design elements. Bleed Allowing a design to go beyond the edge of the page so there is no margin. Comps The next creative step, usually when the design goes digital. Grid Used in print and digital to help align elements to create consistency. Prototype A later stage meant to give a close idea of the working product. White Space The area left empty to bring focus to other elements on the page. 508FF SAVE NOW THE LETTERS This Leading Gradient Fading from one color to another, or from opaque to transparent. that How lines of text are spaced vertically, also known as line height. Av Kerning Adjusting the spacing between characters in a word. Padding The space between a border and the object inside of it. Typography The art of arranging type elements in attractive ways. AaAaAa !@#$%.,? Font A collection of characters, Margin The space between a border and the objects outside of it. punctuation marks, numbers, and symbols. THE WEB Below the Fold Refers to the area of the page Responsive A web design that adjusts the layout for different screen sizes. Resolution The number of dots per inch; 72dpi for web, 300+dpi for print. that a user must scroll to see. v Arial v Georgia v Times New Roman x fragic School #012B39 Web Safe Fonts Web Colors Colors used on the web, represented by 6-digit hexadecimal codes. Fonts that most users likely have, like Arial, Georgia, or Times. THE ACRONYMS THE FILES CMYK Cyan, magenta, yellow, and key (black), usually used for print. JPEG Joint Photographic Experts Group, best for images with gradients. JPEG RGB GIF Red, and blue, green, generally used in digital. Can be static or animated, often used in web design. GIF DPI/PPI Dots per inch / pixels per inch in design, also called the resolution. PSD The format of files that come directly from Adobe Photoshop. PSD 25° PDF UI User interface, or the actual appearance of the design. Portable Document Format. Ideal Today SAT PDF for sending materials to be printed. 31'eo Landing UX User experience, or the flow and behavior of the design. PNG Portable Network Graphics. Supports transparency and good for the web. Sign Up Products List PNG Product Page Ready to polish up your social media Try Pagemodo's free Cover Photo and Post Design tools now! presence like a pro? pagemodo www.pagemodo.com