Google vs Microsoft

GOOGLE VITAL STATS (2010 DATA) MICROSOFT GOOGLE Number of 89,000 24,000 VS. employees MICROSOFT $62 B Revenue $29 в Revenue per $0.7 M employee $1.2 M Documented HOW DO THEIR EMPLOYEES COMPARE? 26 acquisitions As individuals in this world we all have our own set of preferences, likes and dislikes. The same goes for companies-each has its own personality. As demonstrated below, the employees of Google and Microsoft have different shopping habits, age distributions, income distributions, etc. Data courtesy of Rapleaf. Rapleaf helps leading brands, companies, and agencies personalize customer interactions through deeper customer insight. PERCENTAGE OF EMPLOYEES WHO BUY CERTAIN PRODUCTS Microsoft employees Google employees - 30% 30% 26% 22% -20% 16% 15% 16% 13% 12% 10% 8%, 10% Fresh fruits & veggies Bacon Ice Cream Vitamins Butter FUN FACT Googlers might be more likely to buy ice cream and bacon as a result of the Google cafeterias. The ubiquity of delicious (free) food at Google doesn't encourage a CHARLIE'S PLACE With the absence of a free, world-class cafeteria, Microsoft employees might be more likely steady shopping routine, thus leaving Googlers freer to spend their grocery dollars on novelties when their Google's main café in Mountain View is called "Charlie's Place." The café takes its name from to cook at home--which would explain why a higher percentage of Microsoft employees buy butter. Google's first lead chef, Charlie Ayers. basic nutritional needs are met at work. PERCENTAGE OF EMPLOYEES WHO BUY CERTAIN BRANDS Microsoft employees Google employees 30% O50/ 25% 20% -20% 16% 12% 10% 12% - 10%--. 11% 9% Doritos Orville Redenbachers Mountain Dew Capri Sun Microsoft employees are more likely to buy Orville Redenbacher's Labeling is never an accident. Brands market themselves to specific audiences and certain brands make it a point to corner Athl the younger market. Young people will be around longer and may not have solid brand preferences yet. This is the logic responsible for the evolution of Mountain Dew's aesthetic and it's current txt-generation stylized label “Mtn Dew." popcorn. Maybe it's the gray- haired Orville on the label that makes OR's more popular with Microsoft employees. FAMILY DATA OF EMPLOYEES ARE THE EMPLOYEES MARRIED? (as a percentage of total employees) MICROSOFT EMPLOYEES GOOGLE EMPLOYEES 46% YES NO 54% 37% YES NO 63% DO THE EMPLOYEES HAVE CHILDREN? (as a percentage of total employees) MICROSOFT EMPLOYEES GOOGLE EMPLOYEES 26% YES NO 74% 21% YES NO 79% DISTRIBUTION OF EMPLOYEES BY AGE Microsoft employees Google employees 40% -- 40%* 34%. 28% - 30%- 2370 - 20%- - 10% 5% 17% -12% 12% 13%- 7%-- 18-24 25-34 35-44 45-54 55-65 65+ of Microsoft employees Not surprisingly, demographic data showed that Microsoft employees tend to be older and Googlers tend to be younger. 40% of Googlers are younger than 34- 111274% (almost 3 out of 4) are between 35 and 54. DISTRIBUTION OF EMPLOYEES BY YEARLY HOUSEHOLD INCOMES (IN USD) Microsoft employees Google employees 40% 40% 36% 30%- 25% 24% 22% 170 22% 20% - 20% (1% - 10% $0-$50k $50-$100k $100-$150k $150k+ of Microsoft employees (about 35,000) have a household income of more than $150k per year. Income distribution peaks for Googlers $50-$10ok per year. AN7U since income reflects eamings per household. This can probably be explained by the higher proportion of married employees at Microsoft, DESIGNED BY DATA COURTESY OF AKISSmetrics RapLeafo TRY KISSMETRICS FOR FREE KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Start your FREE trial at kissmetrics.com/signup