In Good Standing

IN GOOD STANDING CORPORATIONS WITH THE BEST REPUTATIONS Despite bitter lawsuits and a slumping economy, Americans are slowly regaining trust in big brands. The 2011 Harris Interactive Reputation Quotient Study measured the perception of corporate reputations based on factors varying from social responsibility to workplace environment, and discovered that there are a select few names that successfully understand true needs and desires-from the inside out. TOP 10 MOST REPUTABLE COMPANIES SCORE - Anything above 80 is considered "excellent." 1. Google 84.05 83.10 2. Johnon-fohnwon 82.60 3. ЭМ 82.30 4. BERKSHIRE HATHAWAY INC. BEST 82.10 5. REPUTATION 81.90 6. (intel) 81.70 7. kraft foods 81.10 8. amazon.com OVERALL ........................ 81.00 9. O GENERAL MILLS 81.00 10. DisNEp Coogle Will Google Inherit the Earth? Google claims a top spot in most of the categories, securing a comprehensive score of 84.1. The search engine giant is praised foI its unique vision and leadership, positive workplace environment, social responsibility, and superior products. "We have always believed that if we focus on making the best products for our users, all else will follow." –Gary Briggs, vice president of consumer marketing at Google THE MANY FACES OF A GOOD REPUTATION The survey focuses on six different dimensions that influence the opinions of a company's reputation and consumer behavior. Check out the six factors, along with five organizations that ranked highest within each: 1. Gokwen-fohwнon 2. Google 3. ĐisNEp SOCIAL RESPONSIBILITY 4. P&G The Go-Giver To say that consumer goods manufacturer Johnson & Johnson is merely involved in charitable endeavors would be an understatement. Its philanthropic hand stretches out for everything from global healthcare training to environmental imperatives. In 2010, the corporation donated more than $603 million in cash and products to more than 50 countries around the world. 1. WHOLE FOODS MA RKE D 2. amazon.com 3. ups 4. O GENERAL MILLS EMOTIONAL APPEAL 5. kraft foods Google 2. BERKSHIRE HATHAWAY INC. 3. 4. (intel) FINANCIAL PERFORMANCE 5. DIENEP 1. (intel) 2. ЭМ 3. Johmon«fohmon 4. Google PRODUCTS & SERVICES 5. P&G 1. BERKSHIRE HATHAWAY INC. 2. Google 3. 4. (intel) VISION & LEADERSHIP 5. ĐisNey Oracle of Omaha The world's 8th largest company owes much of its success to CEO Warren Buffett, widely recognized as a great judge of corporate vision. The 81-year-old entrepreneur is also fondly nicknamed "The Oracle of Omaha" for his investment smarts and foresight. WARREN BUFFETT 1. Google 2. Johnon-Johmwon 3. 4. BERKSHIRE HATHAWAY INC. WORKPLACE ENVIRONMENT 5. ЭМ satisfaction CREATED BY SOURCES: HARRIS INTERACTIVE ECONOMICTIMES.COM COLUMN FIVE www.getsatisfaction.com %24