Getting Personal With Automation

an Exact Target.company The Situation With DIGITAL MARKETING PERSONALIZATION The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns, and savvy marketers realize the need to deliver these tailored experiences. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of personalization and most don't even know where to begin! This infographic provides insight into the current state of personalization and how marketing automation can help. THE BENEFITS OF DIGITAL PERSONALIZATION PERSONALIZATION IS IMPORTANT AND DELIVERS REAL RESULTS Over 90% of surveyed Businesses that are currently personalizing web experiences are seeing an increase in sales of 19% on average. 94% 19% marketers stated that personalization 'is critical to current and future success. customer EXPERIENCE MOTIVATIONS FOR PERSONALIZING Personalization can surprise and delight customers, building relationships and fostering loyalty. 66% of marketers list improved business performance & 66% business PERFORMANCE customer experience as the main driver for personalizing. Personalization can help develop purchasing behavior and drive customers through the sales cycle. OPPORTUNITIES TO USE DIGITAL PERSONALIZATION How are marketers currently using personalization? 30% 30% 29% 23% 20% 21% 10%. 10% 8% On-site Behavior Inbound Channel Geography Date Relational Geography Time 47% 57% 30% Nearly half of the marketers More than half of marketers Almost a third of marketers surveyed cited technology surveyed report that they do cited disparate databases as İssues as the main not use data from CRM the largest obstacle preventing obstacle to personalizing website experiences. systems to develop the use of CRM data to create personalized marketing. personalized marketing. AUTOMATION MAKES PERSONALIZATION EASY Marketing automation platforms make personalizing web experiences much easier. By creating a central hub for marketing data, dynamic web content, and ultra-timely nurturing campaigns, automation delivers powerful personalization. OPEN? pardot OPEN? OPEN? ONE CENTRALIZED DYNAMIC AUTOMATED LEAD DATABASE DIGITAL CONTENT NURTURING Marketing automation platforms With more customer data at your Once you have all your data in one provide an easy way to create a central hub for all of your disposal, automation platforms can develop dynamic web and email content that will change place and your prospects highly segmented, you can easily create nurturing campaigns designed to automatically provide information and content at the perfect time. marketing data. Social data, display ads, email marketing, CRM data, prospect tracking based on the attributes of the viewer's profile in your marketing and sales database. Display the data, and more are all gathered, organized, and put directly at Triggered by a prospect's actions or a predetermined time interval, best pricing options, promote the your fingertips for automated segmentation, dynamic digital most relevant content, push the these campaigns make your sales most important features, and process feel like it is a one-to-one. content, and automated lead never have a sales lead fill out the interaction for all of your sales nurturing campaigns. same form fields twice. prospects. For more information on how to improve your marketing, visit Pardot.com Pardot Source: http://econsultancy.com/us/reports/the-realities-of-online-personalisation-report an ExactTarget.company