Get Ready for Mobile Email Marketing

GET READY FOR MOBILE EMAIL MARKETING MOVABLE INK'S 2Q US CONSUMER DEVICE PREFERENCE REPORT: OVER 60% of emails sent from brands are viewed on mobile. BRANDED EMAILS THAT ARE ACTUALLY READ: 39% SMARTPHONES TABLETS 46% DESKTOP 15% IN MORE DETAIL: 36% Are via iPhone 40% Are via Android Are via iPad Are via Android Tablet Are other 9% 0.9% (14% ANDROID VIEWERS, HOWEVER, SPENT MORE TIME LOOKING AT THOSE EMAILS: 50% 44% 39% 30% of i Pad users of Android phone users spend at least 15 seconds of Android tablet of iPhone users users spend at least 15 seconds spend at least 15 seconds per email. seconds per email. spend at least 15 per email. per email. EXPERIAN EMAIL BENCHMARK STUDY: 1/2 Half of brand email opens occurred on mobile. of brand of brand email opens email opens 23% 23% occurred on occurred on desktops. webmail. of unique email opens 68% occured on iPhones. Mobile combo users (opened email on multiple devices) only made up about They made up 3% 12% of opens, but were more likely to of online purchase or purchase more. transactions. WHAT SMALL BUSINESSES NEED TO DO IN MOBILE EMAILS: Choose catchy, short subject lines Email only when you have something worthy to say Keep the template/outline simple and the content short Don't go overboard on images 2 Make it easy to view (and unsubscribe) A Choose responsive design SOURCES: https://movableink.com/downloads/us_consumer_device_preference_report_Q22013 http://www.experian.com/marketing-services/email-marketing-quarterly-benchmark- study-q2-2013.html?WT.srch=PR_EMS_Q213Benchmark_082813_press http://marketingland.com/mobile-email-opens-hit-50-ipad-drives-most- mobile-email-transactions-report-58229 http://www.forbes.com/sites/jaysondemers/ 2013/09/17/the-top-7-online- marketing-trends-that-will-dominate-2014/2/ Developed by: Ž HubShout ONLINE MARKETING SOLUTIONS