Transcribed

The Future of Proximity & Micro-Location Marketing

THE FUTURE OF PROXIMITY & MICRO-LOCATION MARKETING With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing relevant data to marketers to continuously improve the in-store shopping experience. Spending on proximity-based marketing services is expected to reach $2.3 billion globally by 2016. AN EMERGING SET OF TECHNOLOGIES by: @MDGadvertising make it possible to pinpoint a device's exact location: Location-based data is currently used by only 23% of marketers in their mobile campaigns. Near-field communication (NFC) Wi-Fi GPS-enabled positioning apps Hyper-targeted offers are delivered to users' phones in store as they walk past displays. KENNETH COLE & TIMBERLAND partnered with Swirl to pilot the use of Bluetooth beacons. IN-STORE SENSORS APPLE'S IBEACON (PART OF IOS 7) With these advancements, micro-location targeting at large scale is finally a reality. Uses Bluetooth low energy (BLE) beacons to transmit offers or information to iOS mobile devices. of women share their 50% location and information with retailers for: In-store credit Flash sales Early access to new styles Gifts Marketers can better understand MICRO-LOCATION- BASED PLATFORMS, behavior by analyzing real-time, location-specific data. such as Nearbuy, allow store owners to see THIS INFORMATION, precise maps of their most highly trafficked areas and successful displays. coupled with interactive app features, can help deploy employees throughout the store more efficiently in real time. BEST SELLER Companies can provide consumers with product/service information and recommendations in real time, SOCIAL MEDIA 3 platforms are branching out to provide active recommendations. based on location. FOURSQUARE suggests nearby businesses to users, based on buying habits and location. of consumers are willing of consumers are 53% more likely to engage 57% to share their locations to receive more relevant with location-based advertising. advertising. Payment and loyalty programs can be truly personalized. Businesses can target and reward loyal customers using apps and features like: Apple's Passbook Key Ring Google Wallet JL CASHIER of consumers respond to calls to action in marketing messages they receive within sight of the retailer. Micro-location tools will allow businesses to 72% send personalized offers anywhere, such as: YES, WE ARE OPEN Bus stops Linked NFC tags Storefronts Billboards Plan for the future now and leverage this opportunity to reach your audience in new and more relevant ways with proximity and micro-location marketing. SOURCES: ABI RESEARCH, BUSINESSWEEK, SPEARS MARKETING, SMITH'S POINT ANALYTICS, NEOLANE AND THE DIRECT MARKETING ASSOCIATION, IBM, TECHCRUNCH, AXILENT.COM, VENTUREBEAT, SWIRL, DATA-INFORMED, GOOGLE SHOPPER MARKETING AGENCY COUNCIL AND M/A/R/C RESEARCH, SLIDESHARE. mdg mdgadvertising.com twitter: @MDGadvertising ::

The Future of Proximity & Micro-Location Marketing

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Reach Potential Customers in the Right Place at the Right Time “Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten t... heir targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention. From delivering targeted mobile offers as buyers pass nearby stores to sending product-centric suggestions to shoppers’ phones as they browse the aisles, see how micro-location marketing is bringing brands closer to buyers. The infographic shows that only 23% of marketers are using location-based data in their current mobile efforts. Yet it goes on to reveal how technology is changing the times and the trends. More and more marketers are moving toward micro-location marketing for its real-time reach and hyper-targeting promotional power. Thanks to the mix of mobile and targeting, brands can now virtually shop with consumers in stores. Through high-tech tactics like sensors and Bluetooth low energy (BLE) beacons, brands can track their target buyers and deliver relevant ads on the spot. And many are making their messages more personalized than promotional. Some send real-time recommendations to their social media followers. Others provide customized suggestions based on the buyer’s habits and area. So just as shoppers are ready to spend, brands can appear in front of their faces at all of the places that sell their products. And consumers aren’t shy about sharing their information in exchange for shopping benefits. In fact, the graphic shows that 50% of women share their location and personal information with stores to get special offers. Plus, 53% of consumers share their locations with brands for relevant deals. Then all of this consumer data gets used to let marketers analyze buying behavior and help stores improve their surroundings. It’s easy to see why micro-location marketing is redefining retail. And it pays to check out MDG’s brand-new infographic to see how it’s paying off. Use the power of micro-location marketing to target your audience efficiently and effectively. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.

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MDG Advertising

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MDG Advertising