The Future of Online Marketing Depends on Explainer Videos

THE FUTURE N OF ONLINE MARKETING DEPENDS ON animated explainer videos! Great Scott! THE PAST Companies all over the world are wondering if a website is necessary to reach a wider audience and 1999 The Backstreet Boys top the music charts. engage potential customers. Cellphones weigh a ton. The same question is asked about social media. EHCHYIMLET SuNDER THETA 2005 69% of online users watch or download videos MOBILE PHONES 14% of them upload or post videos online have already become a key part of the video streaming and viewing experience. 2009 20 11 of all global internet content is video THE PRESENT An Animated Explainer Video on your landing page is a critical marketing step: Conversion rates increase by more than 20% every time an explainer video is used on a landing page. Every single minute people share over 2,000 videos on Twitter and upload more than 100 hours of video on Facebook. SOURCE: Work.com SOURCE: YouTube Video-based landing pages are 50x more likely to rank higher on Google People are 50x more likely to click, subscribe or buy after watching a video. SOURCE: ReelSEO SOURCE: Internet Retailer 20 14 Justin Bieber and Miley Cyrus top the music charts. People retain over 50% more in- formation through the use of visual and verbal learning cues than they do through text. 81% of businesses are producing videos for their websites Animated videos are the most popular. 78% of online users It's impossible to even think of putting up an watch or download videos online business without a webpage and a social media strategy. 35% of them upload or post videos online **the numbers from the PAST grew drastically in just 5 years' time!** SOURCE: Pew Research Center THE FUTURE We have 1.4 Zettabytes (1.4 billion Terabytes) of global Internet traffic. 20 1M Smartphones are even smarter. More than the last 15 years' growth combined! 20 18 66% of global internet traffic is occupied by video of all mobile data traffic 90% come from mobile Including regular IP, online TV, video on demand and P2P video accounts. Social networking users will grow by more than 70% 2014 2017 YUM YUM VIDEDS yumyumvideos.com