The Future of Email

The Future of Email

The explosion of social and mobile is transforming today’s inbox. Learn the trends and strategies for integrating email + social + mobile to drive digital marketing success.


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</div> lyris The Future of Email The explosion of social and mobile is transforming today's inbox. Learn the trends and strategies for integrating email + social + mobile to drive digital marketing success. The Proliferation of Channels 200 900 4B 5.9B 145B Million Users Million Users Views/Day Subcriptions per Day UNPRECEDENTED You Tube MESSAGE VOLUMES Twitter Facebook YouTube Mobile Email The Advancement of Email By 2014, consumers will be deluged with MIX 4.3B 9000 Email Volumes MMM 3.3B Emails Annually Worldwide Email Volumes B2C Email Volumes Trending Up Source: : Forrester, uS. Email Marketing Forecast, 2009 - 2014 Source: Radicati Group Emal Statistics Report, 2012- 2016 Trending Down Declining Spam Volumes Spam Volumes 89% 75% 68% Spam Volumes 2001 2012 2010 2011 2012 Spam Rate Over Time Percentage of Global Email Traffic Source: Symantec Intelligence Report, February 2012 Mobile Data Growth 6.4M 2010 - 2015 CAGR Total 92% 3.8M M2M 109% 2.4M Data 80% 26% Over 1.2M File sharing 62% Next 5 Years 0.7M video 104% Mobile Data Growth VOIP 42% The Proliferation of Devices Multi-Platform Engagement A96% 144% |29% of the U.S. market is on of the U.S. market is on a of the U.S. market has a a mobile phone smartphone tablet or eReader 148M 89M 53M 54M 46M 33м 33M 2011 2012 2011 2012 2015 2011 2012 2015 Source: U.S. Digital Media Usage Report, eMarketer, 2012 Pew Internet Report, Jan. 2012 The New Best Practices Create mobile versions of email Drive customers to Pinterest and web pages boards via email Offer promotions redeemable In-store Tuhe Leverage social insights to drive email content via mobile Drive email opt-ins from social pages Implement cross-channel campaigns Use video to drive customer Embed Add "share to social" links in email social media links in email engagement Copyright © 2012 Lyris, Inc. www.lyris.com