Four Simple Strategies for Engaging Your Visitors [Infographic]

4Simple Strategies for Engaging Your Visitors Engagement means maximizing the value of your audience. By increasing the frequency they return to the site, you're increasing the chance that they'll become brand ambassadors, and tell their friends about you and your products. This will also increase the probability that they (or their friends) will make a purchase. I| Engage Visitors with Content Content is king. Whether it's the copy on each page, the resources you provide, or the quality of your blog posts, content is the hook that keeps your visitors coming back for more. Fresh: Targeted: Valuable: Concise: Content should Content should Content should Content should be updated regularly. be aimed to be useful to be clear and your audience. your users. straightforward. 21 Engage Visitors by Giving Them Status Status makes people to feel important and is part of human nature, so find ways to make your visitors feel special. Including Competitions Look for examples in Online Games and Virtual Communities. Offering Exclusives exclusive content, access or features to select users can help drive engagement. Using Creativity Think about other ways to offer status to your visitors. Engaging Visitors by Status | Some Sites and Resources to Check Out www.conceptfeedback.com/ www.foursquare.com/ www.stackoverflow.com/ www.yelp.com/ www.dribbble.com/ ÁTTP:ANWW www.forrst.com/ 3 Engage Visitors with Your Personality People still like interacting with people, so create a personal engagement with your visitors because it fosters trust, which in turn creates loyal customers. Be Yourself Communicate Regularly Use Humor Interesting, funny Don't pretend to be something you're not. Try to respond personally and include contact information. content can create a loyal following. Engaging Visitors with Personality | Some Sites and Resources to Check Out www.projectbubble.com/ www.mailchimp.com/ www.huamarketing.com/ ATTP:ANWW www.moosejaw.com/ 4 Engage Visitors with a Usable Website The experience you provide your visitors on your website is essential to keeping them happy and engaged. Intuitive Interfaces Keep it Simple Steady Improvement Continuously optimize your website to improve loyalty, trust and conversion. Make your website foolproof. Minimize the bells and whistles. Engaging Visitors with Usability | Some Sites and Resources to Check Out www.userfly.com www.usertesting.com www.twitter.com ÁTTP:LANWW www.37signals.com Sources: www.sixrevisions.com/content-strategy/strategies-engage-visitors/ 4Simple Strategies for Engaging Your Visitors Engagement means maximizing the value of your audience. By increasing the frequency they return to the site, you're increasing the chance that they'll become brand ambassadors, and tell their friends about you and your products. This will also increase the probability that they (or their friends) will make a purchase. I| Engage Visitors with Content Content is king. Whether it's the copy on each page, the resources you provide, or the quality of your blog posts, content is the hook that keeps your visitors coming back for more. Fresh: Targeted: Valuable: Concise: Content should Content should Content should Content should be updated regularly. be aimed to be useful to be clear and your audience. your users. straightforward. 21 Engage Visitors by Giving Them Status Status makes people to feel important and is part of human nature, so find ways to make your visitors feel special. Including Competitions Look for examples in Online Games and Virtual Communities. Offering Exclusives exclusive content, access or features to select users can help drive engagement. Using Creativity Think about other ways to offer status to your visitors. Engaging Visitors by Status | Some Sites and Resources to Check Out www.conceptfeedback.com/ www.foursquare.com/ www.stackoverflow.com/ www.yelp.com/ www.dribbble.com/ ÁTTP:ANWW www.forrst.com/ 3 Engage Visitors with Your Personality People still like interacting with people, so create a personal engagement with your visitors because it fosters trust, which in turn creates loyal customers. Be Yourself Communicate Regularly Use Humor Interesting, funny Don't pretend to be something you're not. Try to respond personally and include contact information. content can create a loyal following. Engaging Visitors with Personality | Some Sites and Resources to Check Out www.projectbubble.com/ www.mailchimp.com/ www.huamarketing.com/ ATTP:ANWW www.moosejaw.com/ 4 Engage Visitors with a Usable Website The experience you provide your visitors on your website is essential to keeping them happy and engaged. Intuitive Interfaces Keep it Simple Steady Improvement Continuously optimize your website to improve loyalty, trust and conversion. Make your website foolproof. Minimize the bells and whistles. Engaging Visitors with Usability | Some Sites and Resources to Check Out www.userfly.com www.usertesting.com www.twitter.com ÁTTP:LANWW www.37signals.com Sources: www.sixrevisions.com/content-strategy/strategies-engage-visitors/ 4Simple Strategies for Engaging Your Visitors Engagement means maximizing the value of your audience. By increasing the frequency they return to the site, you're increasing the chance that they'll become brand ambassadors, and tell their friends about you and your products. This will also increase the probability that they (or their friends) will make a purchase. I| Engage Visitors with Content Content is king. Whether it's the copy on each page, the resources you provide, or the quality of your blog posts, content is the hook that keeps your visitors coming back for more. Fresh: Targeted: Valuable: Concise: Content should Content should Content should Content should be updated regularly. be aimed to be useful to be clear and your audience. your users. straightforward. 21 Engage Visitors by Giving Them Status Status makes people to feel important and is part of human nature, so find ways to make your visitors feel special. Including Competitions Look for examples in Online Games and Virtual Communities. Offering Exclusives exclusive content, access or features to select users can help drive engagement. Using Creativity Think about other ways to offer status to your visitors. Engaging Visitors by Status | Some Sites and Resources to Check Out www.conceptfeedback.com/ www.foursquare.com/ www.stackoverflow.com/ www.yelp.com/ www.dribbble.com/ ÁTTP:ANWW www.forrst.com/ 3 Engage Visitors with Your Personality People still like interacting with people, so create a personal engagement with your visitors because it fosters trust, which in turn creates loyal customers. Be Yourself Communicate Regularly Use Humor Interesting, funny Don't pretend to be something you're not. Try to respond personally and include contact information. content can create a loyal following. Engaging Visitors with Personality | Some Sites and Resources to Check Out www.projectbubble.com/ www.mailchimp.com/ www.huamarketing.com/ ATTP:ANWW www.moosejaw.com/ 4 Engage Visitors with a Usable Website The experience you provide your visitors on your website is essential to keeping them happy and engaged. Intuitive Interfaces Keep it Simple Steady Improvement Continuously optimize your website to improve loyalty, trust and conversion. Make your website foolproof. Minimize the bells and whistles. Engaging Visitors with Usability | Some Sites and Resources to Check Out www.userfly.com www.usertesting.com www.twitter.com ÁTTP:LANWW www.37signals.com Sources: www.sixrevisions.com/content-strategy/strategies-engage-visitors/ 4Simple Strategies for Engaging Your Visitors Engagement means maximizing the value of your audience. By increasing the frequency they return to the site, you're increasing the chance that they'll become brand ambassadors, and tell their friends about you and your products. This will also increase the probability that they (or their friends) will make a purchase. I| Engage Visitors with Content Content is king. Whether it's the copy on each page, the resources you provide, or the quality of your blog posts, content is the hook that keeps your visitors coming back for more. Fresh: Targeted: Valuable: Concise: Content should Content should Content should Content should be updated regularly. be aimed to be useful to be clear and your audience. your users. straightforward. 21 Engage Visitors by Giving Them Status Status makes people to feel important and is part of human nature, so find ways to make your visitors feel special. Including Competitions Look for examples in Online Games and Virtual Communities. Offering Exclusives exclusive content, access or features to select users can help drive engagement. Using Creativity Think about other ways to offer status to your visitors. Engaging Visitors by Status | Some Sites and Resources to Check Out www.conceptfeedback.com/ www.foursquare.com/ www.stackoverflow.com/ www.yelp.com/ www.dribbble.com/ ÁTTP:ANWW www.forrst.com/ 3 Engage Visitors with Your Personality People still like interacting with people, so create a personal engagement with your visitors because it fosters trust, which in turn creates loyal customers. Be Yourself Communicate Regularly Use Humor Interesting, funny Don't pretend to be something you're not. Try to respond personally and include contact information. content can create a loyal following. Engaging Visitors with Personality | Some Sites and Resources to Check Out www.projectbubble.com/ www.mailchimp.com/ www.huamarketing.com/ ATTP:ANWW www.moosejaw.com/ 4 Engage Visitors with a Usable Website The experience you provide your visitors on your website is essential to keeping them happy and engaged. Intuitive Interfaces Keep it Simple Steady Improvement Continuously optimize your website to improve loyalty, trust and conversion. Make your website foolproof. Minimize the bells and whistles. Engaging Visitors with Usability | Some Sites and Resources to Check Out www.userfly.com www.usertesting.com www.twitter.com ÁTTP:LANWW www.37signals.com Sources: www.sixrevisions.com/content-strategy/strategies-engage-visitors/ 4Simple Strategies for Engaging Your Visitors Engagement means maximizing the value of your audience. By increasing the frequency they return to the site, you're increasing the chance that they'll become brand ambassadors, and tell their friends about you and your products. This will also increase the probability that they (or their friends) will make a purchase. I| Engage Visitors with Content Content is king. Whether it's the copy on each page, the resources you provide, or the quality of your blog posts, content is the hook that keeps your visitors coming back for more. Fresh: Targeted: Valuable: Concise: Content should Content should Content should Content should be updated regularly. be aimed to be useful to be clear and your audience. your users. straightforward. 21 Engage Visitors by Giving Them Status Status makes people to feel important and is part of human nature, so find ways to make your visitors feel special. Including Competitions Look for examples in Online Games and Virtual Communities. Offering Exclusives exclusive content, access or features to select users can help drive engagement. Using Creativity Think about other ways to offer status to your visitors. Engaging Visitors by Status | Some Sites and Resources to Check Out www.conceptfeedback.com/ www.foursquare.com/ www.stackoverflow.com/ www.yelp.com/ www.dribbble.com/ ÁTTP:ANWW www.forrst.com/ 3 Engage Visitors with Your Personality People still like interacting with people, so create a personal engagement with your visitors because it fosters trust, which in turn creates loyal customers. Be Yourself Communicate Regularly Use Humor Interesting, funny Don't pretend to be something you're not. Try to respond personally and include contact information. content can create a loyal following. Engaging Visitors with Personality | Some Sites and Resources to Check Out www.projectbubble.com/ www.mailchimp.com/ www.huamarketing.com/ ATTP:ANWW www.moosejaw.com/ 4 Engage Visitors with a Usable Website The experience you provide your visitors on your website is essential to keeping them happy and engaged. Intuitive Interfaces Keep it Simple Steady Improvement Continuously optimize your website to improve loyalty, trust and conversion. Make your website foolproof. Minimize the bells and whistles. Engaging Visitors with Usability | Some Sites and Resources to Check Out www.userfly.com www.usertesting.com www.twitter.com ÁTTP:LANWW www.37signals.com Sources: www.sixrevisions.com/content-strategy/strategies-engage-visitors/