FLOWCHART: Is Your Client about to Dump You? How to Reduce Churn
Is Your Client about to Dump You? Start Here: Have they become unresponsive or dodgey? Yes No Is it because you reach out frequently through email? Yes No Are they behind on their bill? No Have you changed locations or gone Yes remote? Have you made an on-site visit in No Yes the past 6-8 months? Is it a money No Yes issue for them? Yes No Do they respect the value of your services? It's not yov, it's me! Becoming too remote is a common mistake MSPs make. If customers Yes No don't get attention from your staff, the implied message to them is that they are not important. Give them some facetime or a call! Have you showed them PDA? (Shared their press releases, company wins, or followed/liked their social pages?) You don't want to chase your money down each month. If they're having cash flow issues, consider Most likely they are not No Yes firing them as a client. going to leave you. If you haven't heard from them in awhile, why not offer to set up a check-in meeting or buy them lunch? It may be time to cut your losses and bail – or look for ways to demonstrate the power of a good information technology specialist. This is the icing on the cake. Supporting your client's big wins and press releases shows them you're paying attention and care about their success. You're a true RomanTECH! We think your client relationship is doing just fine. Great job! continuum
FLOWCHART: Is Your Client about to Dump You? How to Reduce Churn
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