Five Video Marketing Must-Haves for 2015

FIVE VIDEO MARKETING MUST-HAVES FOR 2015 Video Marketing is big business so make sure you're putting your time, money and effort where it matters most this year. With online video users expected to reach 1.6 billion in 2016 (Cisco, 2014) and 80% of people more likely to buy an item they see featured in a video, (Internet Retailer, 2014) it's time to take video commerce seriously in 2015. 1. QUALITY PRODUCTION TEAM Skimp on video production and you'll live to regret it. Whether you have an in-house video team or you outsource production, building an effective creative relationship is essential to ensure your video campaigns are as on-point and engaging as they can be for your target demographic. A shared vision and end goal is a must-have so pre-plan and communicate just as much – if not more – than you would with any other non-video marketing project. 2. VLOGGER COLLABORATION The brand/blogger combo has been popular for the past few years and the trend shows no sign of slowing down so if you haven't already thought about collaborating with vloggers, 2015 is the year to start. Not only do vloggers come with a ready-made and attentive audience to allow for scope, but working with them will reduce the time you spend on video production and distribution. But make sure the collaborations work to your advantage. Do your research, seek out the right bloggers for your brand, be sure to pay them for their time and reach, and don't forget to lay important ground rules for them too! 3. SHOPPABLE VIDEO SOLUTION Turning your videos into online sales drivers will be something any smart marketer will want to do this year. Insert clear calls to action in your video by adding clickable product tags within your video for viewers to click on and shop from. You'll drive incremental revenues, allowing you to ascertain your Return on Investment. Transforming online videos into interactive and shoppable entities doesn't have to cost the earth, Taggled.tv offer a range of business account options. 4. WIDE DISTRIBUTION NETWORK Long gone are the days in which you place your videos on Youtube or Vimeo and expect the content to go viral. Your video needs to be shared to social media channels and distributed to relevant publisher sites for optimum exposure. Companies like Social Seed take the pain out of this process as they have a ready-made publisher network and will tailor the distribution to your needs. 5. INDEPTH VIDEO ANALYTICS Your video campaign is worth nothing until you have the right video statistics to assess the reach, level of engagement and conversion rate of your videos. Taggled.tv offer detailed video analytics that will tell you about a lot more than just video views. From referrals, click-throughs and conversions, you'll have all the necessary information to ensure your video marketing is on-point, and to calculate the true return on investment for your campaign. TAGGLED