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Five Step Plan for Personal Content Delivery

Five Step Plan for Personal Content Delivery Content is king. But unless publishing is your core business, churning out mountains of content is simply not sustainable. Fortunately, recent research on global Millennials reveals that volume doesn't matter. What does matter is creating the right content for the right audience, and then delivering it consistently wherever that audience prefers. Your content needs to find the customers - don't make them search. To ensure your content hits the target, put this five-step action plan to work. Understand behaviors of Prioritize smart the "always connected" social media Millennials check their sr ones 43 per day times Your emails are most likely viewed the same day. Five out of six Millennials we surveyed connect with companies on social media networks. Soclal Networks Make it relevant (Facebook, Twitter, YouTube, etc.) News Feeds (Reddit, Buzzfeed, Tumblr, etc) 71% Emall & Search Engines 71% are most likely to listen to hyper-targeted music streaming services like Pandora and Spotify that can adjust to changing tastes, versus non-targeted options like local radio. Social networks also comprise the bulk of content discovery, drastically outranking online and customizable newsfeeds, email and search engines. 4 Make your content share-worthy and easily shareable On a typical day, Millennials share an average of six pieces of content via social media and five via email. Follow through to earn the relationship Millennials consider speed of response important when they reach out to companies. They prefer instant gratification approaches, such as online technical support via chat. Tips and Takeways: Create content that can be consumed quickly on any device andmake it easy for the recipient to take action wherever they are. Ensure social media is part of your strategic marketing to engage customers, not just a publishing channel. Rethink your email strategy to make it integral with social interactions. Tailor content to your audience and make it appropriate for their particular context (location, language, device, time of day). Create innovative, interesting, shareable content. Follow up promptly to drive engagement, earn trust, and deepen the relationship. Followthese steps and youll hit the target with your customers, maximize marketing conversion and tum shoppers into loyal customers that will support the future of customer experience. Leam more: www.sdl.com/FiveTruths-content Source Understanding Global Millennials, An SDL Customer Expertence Research Report, 2014 Cepyright G uct or senvicena eferenced hereih are properties of cheir respecdive owners. SDLE k.AI Rights Reserved

Five Step Plan for Personal Content Delivery

shared by stephanieivania on Jul 21
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Content is king. But unless publishing is your core business, churning out mountains of content is simply not sustainable...

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SDL

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content

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Business
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