A Few Facts About Online Shopping in India

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Online shopping in India is on boom right now, with an expected growth rate of over 30% since 2009. This will continue to grow in this financial year and is expected to be a $15 billion market. With this thing in mind, it's imperative to know exactly what people are looking to buy online. Presenting before you is an infographic which will make it easy for you to understand that. Also, below are a few facts that will be handy: 1. More than eight out of ten Indian online consumers plan to shop online in the next twelve months. 2. More than a quarter indicate they spend upwards of 11 percent of their monthly shopping expenditure on online purchases. 3. 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent 4. Half the Indian consumers (50%) use social media sites to help them make online purchase decisions. 5. Online reviews and opinions are most important for Indians when buying Consumer Electronics (57%), Software (50%), and a Car (47%). 6. More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience. 7. In the next six months Indians are most likely to buy Books (41%), Airline ticket/reservations (40%), and Electronic equipment like TV, Camera, etc. (36%) online. 8. When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores.





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