Facebook for Marketing

HOW MARKETERS CAN LEVERAGE FACEBOOK TO INCREASE REVENUE $ Love it or hate it f Facebook is the 800 -pound gorilla of social media! Brands/businesses are making Facebook a part of their marketing strategy like never before: Sale 92% of social marketers are using Facebook for advertising Facebook Like Businesses are paying 122% more per ad unit on Facebook this year than they More than 30 million businesses have a Facebook fan page were in 2014 19 million businesses have optimized their page for mobile devices Strategies For Increasing Facebook Revenue & Success Examples Content-based email campaigns (A Fortune 500 400% increase in email open rate) Ad platform (Vamplets.com - Facebook fans 300% ROl in the first (Baseball Roses - 473% ROID company month) Facebook page (Proud Single Moms – 98,000 fans) Text messaging (ROI met or exceeded - 24% of mobile marketers) Myntra Case Study f MynTr MATYA Myntra leveraged Facebook to: Increase traffic to the Generate 25% revenue site by 75% Increase reach among Facebook fans by 300% Increase transactions by 120% Myntra's Facebook Marketing Strategy: Increase awareness of the new products to drive sales on the website Build brand loyalty through responses of customer service inquiries Install social plug-in on website to increase traffic to Facebook page Launch exclusive promotions and contest for fans Key Facebook Marketing Trends For 2015 Create mobile content first www Optimize Facebook content for visibility and search abilityz f Offer videos wherever possible Sale Create content relevant to your audience segment demographically Make Facebook Ads more relevant CRAFT A WELL TARGETED MARKETING STRATEGY ON FACEBOOK AS YOU MUST BE ON IT DUE TO ITS SHEER REACH! Sources: http://mashable.com/2012/01/12/facebook-make-money/#exlCv9FAhukc http://heidicohen.com/facebook-marketing-trends-for-2015/ http://www.digitalvidya.com/blog/myntra-leveraged-facebook-generated-25-revenue/ http://blog.hubspot.com/marketing/facebook-advertising-statistics Di %24