Facebook Ad Specifications

FACEBOOK AD SPECIFICATIONS & DIMENSIONS There are 10 objectives for Facebook ads: Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, Local Awareness, Event Responses, Offer Claims, Video Views Clicks to Website There are three ways to encourage clicks to your website Facebook Links 2 Pepper's Pizza O Sponsored Shows one image / video per ad. Video available. Recommended Image Size: 1200 x 628 Image Ratio: 1.9:1 Image Restrictions: Photos can't be more than 20% text. Headline: 25 characters Text: 90 characters Link Description: 30 characters Pepper's Pizza What's the difference between Neapolitan-style pizza and a sicilian? Check out our site and find out! Z Pepper's Pizza O Sponsored www.PEPPERSPIZZA IS/PRO Like Comment Share Instagram Links Shows one image / video per ad. Recommended Image Size: 1080 x 1080 Image ratio: 1:1 Minimum Image Resolution: 600 x 315 Image Restrictions: Photos can't be more than 20% text. Caption: 300 characters; text only Facebook Carousel Pepper's Pizza What's the difference between Neapolitan-style pizza and a Learn More 2 Pepper's Pizza O Sponsored sicilian? Check out our site and find out! www.PEPPERSPIZZAIS/PRO Shows multiple images per ad. Recommended Image Size: 600 x 600 Image Ratio: 1:1 Image Restrictions: Photos can't be more than 20% text. Pepper's Pizza What's the difference between Neapolitan-style pizza and a Headline: 40 characters sicilian? Check out our site to find out! www.PEPPERSPIZZAIS/PRO Text: 90 characters Like Comment Share Link Description: 20 characters Website Conversions There are two ways to encourage website conversions: Links Carousel Shows multiple images per ad. Image Size: Best Burgers O Sponsored Best Burgers O Sponsored Shows one image per ad. Video available. 600 x 600 Image Size: 1200 x 628 Image Ratio: 1.9:1 Headline: 25 characters ...'. Image Ratio: 1:1 Image Restrictions: ..'. Text: 90 characters Photos can't be more than 20% text. Link Description: 30 characters Headline: 40 characters Best Burgers Best Burgers Text: 90 characters Need a burger to feed fifty? Look no furthert Discounts on Need a burger to feed fifty? Look no further! Discounts on online delivery through our site! www.BESTBURGERS.ARE/BOMB online delivery through our site! Link Description: www.BESTBURGERS ARE/BOMB 20 characters Like Comment- Share Uke Comment- Share Page Post Engagement There are three ways to improve page post engagement: Photos Bargain Bacon www.BARGAINBACcON.COM O Sponsored Shows one image per ad. News Feed Image Size: 1200 x 900 News Feed Image Ratio: 4:3 Right Column Image Size: 254 x 133 Right Column Image Ratio: 1.9:1 Image Restrictions: Photos can't be more than 20% text. Text: 90 characters; long posts may be truncated on small screens Like Comment - Share Bargain Bacon www.BARGAINBACON.COM O Sponsored Bacon ipsum dolor amet sausage picanha kevin kielbasa drumstick kielbasa turducken chicken meatball ham. Kielbasa picanha ball tip shank alcatra prosciutto. Flank picanha loin rump doner sausage bacon cupim jowl sirloin. Short ribs alcatra jowl ground round, prosciutto meatloaf pancetta pork. Тext Text: 500 characters; long posts may be truncated on small screens www.BARGAINBACON.COM Like Comment Share Videos Shows one video per ad. Video Specs: H.264 video compression, high profile, square pixels, fixed frame rate, progressive scan Bargain Bacon O Sponsored www.BARGAINBACON.COM Maximum Video File Size: 1.75 GB Maximum Video Length: 45 minutes Maximum Framerate: 30fps Video Format: .mp4 with leading mov atom; no edit lists Aspect Ratio: 1.33:1 / 4:3/ SDTV, 1.375:1 / film; 1.77 / 16.9/ HDTV, 1.85:1 film, 2:39:1 or 2:40:1 / widescreen, no pillar boxing or letter boxing Audio: Stereo AAC audio compression, 128kbps+ Bitrate: No limit with two pass encoding on files under 1 GB; 8mbps for 1080p, 4mbps for 720p Video Thumbnail Restrictions: Thumbnails can't be more than 20% text. Headline: 25 characters Text: 90 characters; long posts may be truncated on small screens Note: These video specs are standard for all other uses of video in ads. Some ad forms may have additional criteria. Like Comment - Share ) Page Likes Get people to like your page on Facebook. Some Good Gouda A www.GOODGOUDA.COM O Sponsored I love cheese, especially ricotta talei Chalk and chees halloumi melted cheese chees anish fonti Video available. Image Size: 1200 x 444 Image Ratio: 2.7:1 Image Restrictions: Photos can't be more than 20% text. Headline: 25 characters Like Page Text: 90 characters App Installs There are three ways to advertise apps: Facebook Desktop Shows your ad to Facebook's desktop users. Video available. Image Size: 1200 x 628 Facebook Mobile App Shows your ad to Facebook's mobile users. Video available. Image Size: 1200 x 628 Image Ratio: 1,9:1 Image Restrictions: Photos Image Ratio: 1.9:1 Image Restrictions: Photos can't be more than 20% text. can't be more than 20% text. Text: 90 characters Text: 90 characters Instagram Mobile App Shows your ad to Instagram's mobile users. Image Size: 1080 x 1080 Image Ratio: 1:1 Image Restrictions: Photos can't be more than 20% text. Caption: 125 characters; text only App Engagement There are two ways to advertise for app engagement: Mobile App Shows ads for your mobile apps. Video Desktop App Shows ads for your desktop apps. Video available. Image Size: 1200 x 628 available. Image Size: 1200 x 628 Image Restrictions: Photos can't be more than Image Ratio: 16:9 Image Restrictions: Photos can't be 20% text. Text: 90 characters more than 20% text. Text: 90 characters 12 8 19 Offer Claims Local Awareness Show your ad to users geographically near your Event Responses Shows your Facebook event to get more responses. Shows your business's discounts, coupons, or deals. business. Image Size: 1200 x 628 Image Ratio: 1.9:1 Image Restrictions: Photos can't Image Size: 1200 x 628 Image Ratio: 2.7:1 Image Restrictions: Photos can't be more than 20% text. Image Size: 1200 x 628 Image Ratio: 1.9:1 Image Restrictions: Photos can't be more than 20% text. be more than 20% text. Headline: 25 characters Headline: 25 characters Offer Title: 25 characters Text: 90 characters Text: 90 characters Text: 90 characters Video Views There are two kinds of video ads: Tacos! Tacos! Tacos! O Sponsored Facebook Video Shows one video per ad. Video Specs: H.264 video compression, high profile, square pixels, fixed frame rate, progressive scan Maximum Video File Size: 1.75 GB Maximum Video Length: 45 minutes Maximum Framerate: 30fps Video Format: .mp4 with leading mov atom; no edit lists Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film; 1.77/ 16.9/ HDTV, 1.85:1 film, 2:39:1 or 2:40:1 / widescreen, no pillar boxing or letter boxing Audio: Stereo AAC audio compression, 128kbps+ Bitrate: No limit with two pass encoding on files under 1 GB; 8mbps for 1080p, 4mbps for 720p Tacos! Tacos! Tacos! The perfect fish taco with all the fixins, check it out! www.TACOSTACOS.COM Like Comment - Share Video Thumbnail Restrictions: Thumbnails can't be more than 20% text. Headline: 25 characters Text: 90 characters; long posts may be truncated on small screens Tacos! Tacos! Tacos! O Sponsored Instagram Video Shows one video per ad. Aspect Ratio: 1:1 Minimum Resolutions: 600 x 315 (1.9:1 landscape); 600 x 600 Video Specs: H.264 video compression, high profile, square pixels, fixed frame rate, progressive scan Maximum Video File Size: 30 MB Maximum Video Length: 30 seconds Maximum Framerate: 30fps Video Format: .mp4 with leading mov atom; no edit lists Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film; 1.77/ 16.9/ HDTV, 1.85:1 film, 2:39:1 or 2:40:1 / widescreen, no pillar boxing or letter boxing Audio: Stereo AAC audio compression, 128kbps+ Bitrate: No limit with two pass encoding on files under 1 GB; 8mbps for 1080p, 4mbps for 720p Video Thumbnail Restrictions: Tacos! Tacos! Tacos! Learn More Thumbnails can't be more than 20% text. The perfect fish taco with all the fixins, check it out! Caption: 125 characters; text only www.TACOSTACOS.COM Ad Placement You can place ads in four places: Mobile News Feed, Desktop News Feed, Right Column, Instagram Mobile News Feed Mobile Facebook ads have five parts: Desktop News Feed Desktop Facebook ads also have five parts: Social Information: Users can see if their Social Information: Users can see if their friends have interacted with your business. friends have interacted with your business. Business Name: Your company's name is Business Name: Your company's name is always at the top of the ad. Tt)) Text: You have a few sentences to grab a user's always at the top of the ad. Tt)) Text: You have a few sentences to grab a user's attention. attention. Images / Videos: You have a small section to Images / Videos: You have a small section to add a photo or video for better engagement. Call to Action: You can encourage users to click add a photo or video for better engagement. Call to Action: You can encourage users to click with a small button. with a small button, Right Column Facebook Ads Right column Facebook ads have two parts: Instagram Ads Instagram ads have four parts: Images / Videos: You have a small section to add a photo or video for better engagement. Instagram Handle: Your name on Instagram is always at the top of your ad. Images / Videos: You have a small section to add a photo or video for better engagement. Call to Action: You can encourage users to click Text: You have a few sentences to grab a user's attention. with a small button. Text: You have a few sentences to grab a user's attention. Ad Costs Facebook operates on an auction and billing system. Auction Process Billing • You're charged when the total amount you've spent on ads when you reach a spending threshold. • If you continually hit that threshold, Facebook will increase your threshold Create an ad Set the ad's total budget Auction starts so you're charged less often. • If your ads don't hit the threshold, when you specify you're billed monthly. • You can use ad manager to see how much you're spending each day. • The "Billing" section includes all of your charges, including your ads and why you ran them. • Your bill can be higher than an ad's Facebook only spends within your limits; you're never charged more than your budget Facebook automatically bids for you or you set your own bid Set the ad's campaign length budget since you're charged for all of your ads at the same time. Your ad ends when your budget runs out or your campaign hits its end date. WebpageFX You can change or pause your ad at any time. Sources https://www.facebook.com/business/learn/facebook-ads-basics/ https://www.facebook.com/policies/ads https://www.facebook.com/business/lads-guide/clicks-to-website/links/? toggleo-Photo %24