Exploring The Different Channels To Boost Brand Recall

Exploring The Different Channels To Boost Brand Recall How Do Ads Fare On These Media Channels? The Most Popularly Used Media Channels By Business Owners (A Linkedin Survey By Promo Direct) TELEVISION / PRINT MEDIA 186 (59%) 88 (28%) PROMOTIONAL PRODUTS RADIO ADVERTISING 15(%) 27 (9%) BILLBOARD ADVERTISING PRINT MEDIA - Slightly expensive - Informative - Effective only if ad is creative - Widespread Reach TV BUSINESS PROMOTIONAL PRODUCTS - High impact but expensive - Effective only if ad is visually appealing Convincing family - Cost-efficient - High level of personalization - Effective only if giveaway is useful - Promotes Goodwill - Generates new leads - Helps retain businesses RADIO MARKETING - Cost-effective Effective only if ad is creative BILLBOARD ADVERTISING - Customized Placement - 2-3 seconds of visibility - Effective only if ad is creative TV / Print Media, Business Promotional Products, Billboard Advertising and Radio Marketing are good avenues for Business Promotion PD Promo DIRECT For more infographics visit f : facebook.com/PromoDirect W : blog.pormodirect.com E: twitter.com/PromoDirect Promotional Products · Logo Apparel Business Gifts Marketing Materials