Emerging Research Methods

EMERGING RESEARCH METHODS FIVE GENERATIONS OF RESEARCH INNOVATIONS RESEARCH INNOVATIONS AND APPLICATIONS AND THE ERA IN WHICH THEY GAINED TRACTION. Game playing research Generational research Audience Response Polling Customer satisfaction surveys Online forum/ discussion boards Community forums Focus groups Mystery shopping Video-based Co-creation groups Mall intercept Observational research In-situ research Social media monitoring Phone interviews Social research Ethno phy Location analytics Expert consultations Sensory testing Video diaries Cloud-based research community Data analysis Audience ratings CATI Online surveys Mobile tracking Big data Pen & paper surveys Smart phone polls 33-47 18-32 Tablet interviews 67+ 48-66 U18 App-based research B BB X V Z Online communities Online focus groups Multi-media diaries '35 '45 '55 '65 '75 '85 '95 "05 1930 1940 1950 1960 1970 1980 1990 2000 2010 © McCrindle Research mccrindle know the times mccrindle.com.au research Generation Alpha