Email Marketing War: What Platform Should You Choose?

EMAIL PLATFORM WAR Which Platform Should You Use? Email is an essential element in any online marketing strategy with its low ongoing costs and impressive ROI. With so many different email and CRM platforms out there it can be hard to work out what is best for your business. Here is a breakdown of 3 of the top platforms and how they compare. MAILCHIMP CONSTANT CONTACT GET RESPONSE STARTED IN STARTED IN STARTED IN 2001 1995 1999 8MIL 645K 350K PAID & FREE ACCOUNTS ACTIVE PAID CUSTOMERS ACTIVE PAID CUSTOMERS 600MIL 365MIL (100MIL AVERAGE DAILY EMAILS SENT EMAILS SENT ON CYBER MONDAY AVERAGE DAILY EMAILS SENT 344 111 158 PRE-DESIGNED TEMPLATES PRE-DESIGNED TEMPLATES PRE-DESIGNED TEMPLATES 783 246 106 THIRD PARTY INTEGRATIONS THIRD PARTY INTEGRATIONS THIRD PARTY INTEGRATIONS DID YOU KNOW? There are more than 3.2 billion email accounts worlwide with subscribers on average receiving 416 commercial messages a month. The average return on email marketing investment is $44.25 for every dollar spent. The Features...... A/B SPLIT TESTING API ACCESS AUTO-RESPONDERS BEHAVIOR DRIVEN RULES CAN SPAM COMPLIANCE EVENT TRIGGERED EMAIL FREE STOCK IMAGES FORM BUILDER INBOX PREVIEW LANDING PAGE CREATOR MOBILE APPS PERSONALISATION SINGLE OPT IN SPAM TESTING SURVEY MANAGEMENT TEMPLATE LIBRARY TIME ZONE DELIVERY WYSIWYG EMAIL EDITOR DID YOU KNOW? Almost all major email providers now price based on subscribers rather than volume of emails sent. This means you can send a near unlimited number of emails to your subscriber base each month. The Price FREE TRIAL 2,000 SUBSCRIBERS FREE $35/M $25/M 10,000 SUBSCRIBERS $75/M $85/M $65/M 50,000 SUBSCRIBERS $240/M SP.O.A $250/M 100,000 SUBSCRIBERS $475/M SP.O.A $450/M 1,000,000 SUBSCRIBERS $4,200/M SP.O.A SP.O.A DID YOU KNOW? Mailchimp offers an innovative service called Wavelength where you can find other companies who share the same or similar subscribers to learn about their interests and potentially find joint venture opportunities. THE VERDICT Which email marketing platform you should choose is based on a number of variables depending on your business and needs. If you're just starting out and have under 2,000 subscribers then using MailChimp is a given. Once you are more established then you have a decision to make! MailChimp have invested heavily on integrations, while GetResponse have invested heavily on features and usability. In our view, Constant Contact is lagging behind both of these platforms and should only be used for a specific reason (for example the features they offer not-for-profit companies) ROI MARKETING wWW.ROIMARKETING.CO.NZ ...... ...... ...... ...... ...... x >>> > ×× > > > × > > × > ..... |...... ..... ...... ...... ......