EMAIL MARKETING, THE DATA SPEAKS

TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. Syes Y! BIGPND OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM HITTING THE THE REST SWEET SPOT Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% T. F S UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 © ONE REASON 2011 ONEREASON.COM.AU TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. 9% With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. M Y! BIGPND Syes OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM ΗΤΤΙNG THE THE REST SWEET SPOT M Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% M T W T. F S 4% UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 201 © ONE REASON 2011 ONEREASON.COM.AU TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. 9% With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. M Y! BIGPND Syes OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM ΗΤΤΙNG THE THE REST SWEET SPOT M Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% M T W T. F S 4% UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 201 © ONE REASON 2011 ONEREASON.COM.AU TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. 9% With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. M Y! BIGPND Syes OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM ΗΤΤΙNG THE THE REST SWEET SPOT M Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% M T W T. F S 4% UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 201 © ONE REASON 2011 ONEREASON.COM.AU TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. 9% With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. M Y! BIGPND Syes OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM ΗΤΤΙNG THE THE REST SWEET SPOT M Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% M T W T. F S 4% UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 201 © ONE REASON 2011 ONEREASON.COM.AU TOP 5 EMAIL PROVIDERS ONEREASON 12 HOTMAIL STILL WAY OUT IN FRONT EMAIL MARKETING, THE DATA SPEAKS. 9% With close to one million email sends to a wide range of client lists we decided to a little digging to see what we could learn about user behaviour and email broadcasts. BIGPOND, KING OF THE ISP ACCOUNTS 6% Want the exec summary? Sendyour mobile friendly email on Monday at 4pm to all the gmail accounts you can get your hands on, permission based of course. Click through bonanza! GMAIL ON THE RISE And if you want your email campaign to really tank, try sending Sunday at 3am to a domain hosted email account. That whooshing sound is your email speeding by the tumbleweeds. M Y! BIGPND Syes OPTUS Opens Clicks M Providers INTERACTIONS BY TIME OF DAY. PERCENTAGE OF CLICKS BY EMAIL PROVIDER. STARTING TO REALLY ROCK SLIGHT DROP OFF WHILE WE'RE OUT TO LUNCH THOSE INTERACTIONS CLICK HAPPY GMAILERS LEAD THE PACK STEADY IMPROVEMENT AFTER 9AM ΗΤΤΙNG THE THE REST SWEET SPOT M Y! BIGPND OPTUS SIMILAR PERFORMANCE ACROSS THE ISP ACCOUNTS FADING. IS IT HOME TIME YET? BEER O CLOCK INTERACTIONS BY DAY OF THE WEEK. PERCENTAGE OF INTERACTIONS ON MOBILE. 8% A FOUR FOLD INCREASE IN JUST 2 YEARS 6% M T W T. F S 4% UNDER 2% IN 2009 25% OF ALL CLICKS OCCURRED ON A MONDAY 2009 2010 201 © ONE REASON 2011 ONEREASON.COM.AU