The Elements of a Perfect Logo

GO THE ELEMENTS OF A PERFECT BROUGHT TO YOU BY: Mainstreethost DIGITAL MARKETING AGENCY SINCE 1999 LOGO: A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. WHAT IS A LOGO? Enduring · Appropriate • Simple • Recognizable • Memorable LOGOS . Versatile • Unique SHOULD BE: • Responsive Cohesive WHAT DO ALL THOSE WORDS MEAN? • Enduring: "Future-Proof," doesn't look outdated • Versatile: Looks good on a variety of products, devices, and backgrounds Responsive: Properly sized to be viewable on any and all devices • Appropriate: No explicit content • Unique: It is NEVER ethical (or legal) to steal/copy another company's design • Cohesive: Your company's message should be seamless from logo to slogan to content • Greens • Purples • Browns WHAT COLOR SAYS ABOUT YOUR BRAND Blues · Yellows • Oranges Reds Certain colors fit with certain industries · Bright/bold colors can grab attention, but could also seem severe • Muted colors show sophistication, but may not stand out • Cold colors: greens, blues, purples • Corporate, IT, finance, government • Warm colors: reds, oranges, yellows • Food, beauty, child, health, entertainment WHAT DO ALL THOSE COLORS MEAN? RED bold, sexy, intense Vigia Coca-Cola TARGET HOME DEPOT nickelodeon creative, young, happy THE ORANGE O Payless SHOESOURCE® bright, YELLOW optimistic, energetic BEST BUY Sprint WHOLE FOODS nature, organic. GREEN eco-friendly M AR KET JOHN DEERE BLUE trustworthy, reliable fl at&t AMERICAN EXPRESS monster аинь wise, WONKA YAHOO! spiritual, PURPLE powerful BLACK credible, adidas strong Barbie BUNG PINK DUNKIN' DONUTS fun, upbeat, feminine VICTORIA'S SECRET classic, country mem Úps HERSHEY ups BROWN • Balance • Have a process • Sketch LOGO BEST PRACTICES No clichés Use <2 fonts • Use <3 colors Functional • Simple Sketch a design out first before creating on the computer · Avoid clichés, like lightbulbs for ideas or speech bubbles for discussion You don't have to create your own typeface if you can find an existing one that fits your company • Balance space between text, images, and whitespace (don't want it to be too cluttered or bare) • Try to use no more than 2 fonts and no more than 3 colors • Make sure your images are crisp and clear Do not outline your logo Do not put text within the logo image Avoid putting the logo in a box or shape: let it be on its own • Design something that will look good on different backgrounds, colors, etc. If in doubt, leave it out! · Form follows function Remember to use negative space creatively - simple logos can be particularly powerful • Be sure to choose the appropriate color, but also ensure your logo is successful in black and white • (There may be instances where your logo is printed without color, but you still want it to be recognizable) SOURCES http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221 http://www.bitrebels.com/design/how-to-design-an-unforgettable-logo-infographic/ http://www.designmantic.com/blog/infographics/ten-commandments-of-logo-design/ http://mashable.com/2014/04/30/logo-design-tips/