Transcript

Effective Internet Marketing

EFFECTIVE INTERNET MARKETING



WHAT IS WORKING FOR MARKETERS



SOCIAL MEDIA



63%: 63% of companies using social media say social media has increased marketing effectiveness - among other benefits.



20%: The top 20% of B2B marketers in social media lead generation increased revenue by 20%.



300%: The average budget spent on company blogs & social media has nearly tripled in three years.



44%: 44% of marketers acquired customers from Twitter in 2012.



BLOGGING



88%: B2C companies that blog generate 88% more leads per month than those who do not.



57%: In 2012, 57% of marketers acquired customers from blogging.



77%: Companies with 51 or more blog articles experience a 77% lift in median monthly leads.



55%: Companies that blog have 55% more website visitors.



SEARCH ENGINE OPTIMIZATION



89%: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.



75%: 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.



46%: 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.



60%: 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.



WEBSITE PAGES



6X: Business with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages.



236%: Companies with more indexed web pages get 236% more leads.



48%: Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.



55%: Companies see a 55% increase in leads from increasing landing pages from 10 to 15.



EMAIL MARKETING



59%: 59% of B2B marketers say email is the most effective channel in generating revenue.



14%; The word "exclusive" in email promotional campaigns increases unique open rates by 14%.



84%: 84% of B2B marketers use segment targeting in their email campaigns.



80%: 80% of customers report reading email on mobile devices.



MOBILE MARKETING



60%: 60% of consumers do product or service research "several times a month" via a mobile device.



50%: 9 out of 10 mobile searches lead to action. Over 50% lead to purchase.



90%: 90% of text messages are read within 3 minutes of being delivered.



4 BILLION: 4 billion of the 6.8 billion people on the planet use a mobile phone. 3.5 billion of them use a toothbrush.



THE BOTTOM LINE



- Social media increases marketing effectiveness.

- Blogging generates leads, traffic and customers.

- SEO is important - even for brick and mortar businesses.

- More website pages means more leads, traffic and customers.

- Email is the most effective revenue generating channel for most businesses.

- Mobile marketing has become a necessity.

Effective Internet Marketing

shared by Shebang on Dec 27, 2012 in Business

2,553 views

12 faves

12 shares

4 comments

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are m...
Source: Unknown. Add a source
Category: Business

Publisher:

shebang

Designer:


Did you work on this visual? Claim credit!

Embed Code

Embeded for hosted site:

Click the code to copy
<div class='visually_embed'><img class='visually_embed_infographic' src='https://visual.ly/node/image/59877?_w=540' alt='Effective Internet Marketing' /><div class='visually_embed_cycle'><span>by </span><a target='_blank' href='http://www.shebangdesign.com?utm_source=visually_embed'>Shebang</a>. <br/></div><script type='text/javascript' src='https://a.visual.ly/api/embed/59877?width=540' class='visually_embed_script' id='visually_embed_script_59877'></script><p> From <a href='https://visual.ly?utm_source=content-embed&utm_medium=embed'>Visually</a>.</p></div>

Embeded for wordpress.com:

Click the code to copy
<div class='visually_embed'><iframe width='1' height='1' style='width: 1px !important; height: 1px !important; position: absolute;left: -100px !important;' src='https://visual.ly/track.php?q=https://visual.ly/community/infographic/business/effective-internet-marketing&slug=communityinfographicbusinesseffective-internet-marketing'></iframe><a href="https://visual.ly/community/infographic/business/effective-internet-marketing/?utm_source=visually_embed"><img class='visually_embed_infographic' src='https://visual.ly/node/image/59877?_w=540' alt='Effective Internet Marketing' /></a><div class='visually_embed_cycle'><span>by </span><a target='_blank' href='http://www.shebangdesign.com?utm_source=visually_embed'>Shebang</a>. <br/></div><p> From <a href='https://visual.ly?utm_source=content-embed&utm_medium=embed'>Visually</a>.</p></div>
Customize size